Himalaya Erina Coat Cleanser for Dogs & Cats | Reduces Hairfall | Relieves Itchiness & Promotes Healthy Skin | 200 ml

Himalaya Erina Coat Cleanser is a gentle and effective solution for maintaining the health of your dog or cat's skin and coat. It is specially formulated to reduce hair fall, relieve itchiness, and promote healthy skin.

Key Features: - Reduces hair fall - Relieves itchiness - Promotes healthy skin - Suitable for both dogs and cats - Gentle formula

This product is perfect for pet owners who are concerned about their furry friends' skin and coat health. Whether your pet has dry, itchy skin or excessive hair fall, Himalaya Erina Coat Cleanser can help address these issues and improve overall skin health.

Pros: - Effective in reducing hair fall - Soothes itchy skin - Leaves coat soft and shiny - Suitable for both dogs and cats Cons: - May not work for severe skin conditions - Some pets may not enjoy the bathing process

Overall, Himalaya Erina Coat Cleanser is a must-have product for pet owners who want to keep their furry friends' skin and coat healthy and well-maintained.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses common issues like hairfall and itchiness in pets effectively.	Pet Gazette
Brand Strength	20	18	Himalaya is a trusted brand known for natural pet care solutions.	Brand Equity
Category Momentum	20	15	Growing demand for pet grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Pet World
Competition	10	8	Facing competition from other established pet grooming brands.	Pet Business Review
Use-case Advantage	5	5	Provides holistic care promoting healthy skin in pets.	Pet Care Today
Final Market Score	100	76/100 (3.80/5)	Himalaya Erina Coat Cleanser is well-positioned in the growing Indian pet grooming market.

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