FUR BALL STORY Tick & Flea Ayurvedic Dog Shampoo 300ml | Neem & Aloe | Natural Anti-Tick, Anti-Fungal, Anti-Itch Shampoo for Dogs | Fights Infections, Soothes Skin, Vet Recommended

Key Features: - Made with natural ingredients like Neem and Aloe - Anti-tick, anti-fungal, anti-itch properties - Fights infections and soothes skin - Vet recommended
For whom: - Dog owners looking for a natural solution to tick and flea problems - Dogs with sensitive skin or allergies - Pet owners who prefer Ayurvedic products for their pets
Pros: - Effective in controlling ticks and fleas - Soothes and heals skin irritations - Safe for regular use - Natural ingredients with no harmful chemicals
Cons: - Might not be as effective for severe infestations - Scent may not be appealing to all dogs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential features like neem & aloe for effective tick and flea control.	DogCareToday
Brand Strength	20	18	Established brand with positive customer reviews and vet recommendations.	PetGuru
Category Momentum	20	15	Growing demand for natural pet care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar ayurvedic dog shampoos in the market.	PetWorld
Competition	10	8	Facing competition from other established ayurvedic dog shampoo brands.	PetReviewIndia
Use-case Advantage	5	5	Addresses common dog skin issues effectively with natural ingredients.	DogLoversMag
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective natural ingredients, facing competition in growing market.

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