Amazon Basics Retractable Dog Leash | 5 Meter | for Large Dogs Up to 50 Kg | Heavy Duty Leash for Pets | Strong Nylon Tape, Anti-Slip Handle, Built in Spring, One-Click Brake Pause | Blue

The Amazon Basics Retractable Dog Leash is designed for large dogs weighing up to 50 kg, providing them with the freedom to roam while still keeping them safely under control.

Key features of this leash include a strong nylon tape that can withstand the strength of larger dogs, an anti-slip handle for a secure grip, a built-in spring mechanism for smooth retraction, and a one-click brake pause for easy control during walks.

This leash is perfect for dog owners who have larger breeds that require a sturdy and reliable leash for daily walks or outings.

Pros: The heavy-duty construction of the leash ensures durability and longevity, while the one-click brake pause feature provides convenient control when needed. The anti-slip handle adds extra security for pet owners. Cons: Some users may find the leash to be on the heavier side due to its sturdy construction, and the retractable mechanism may take some getting used to for those unfamiliar with this type of leash.

Overall, the Amazon Basics Retractable Dog Leash is a reliable option for owners of large dogs who need a strong and durable leash for daily walks and outings.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	5m length suitable for large dogs up to 50kg, anti-slip handle.	Euromonitor, GfK
Brand Strength	20	15	Amazon Basics known for reliable pet products in India.	Mintel, Statista
Category Momentum	20	10	Growing demand for dog essentials in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar heavy-duty leashes.	Mintel, Statista
Competition	10	6	Facing competition from established pet accessory brands in India.	Mintel, GfK
Use-case Advantage	5	5	One-click brake pause feature enhances control during walks.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Amazon Basics Retractable Dog Leash offers a competitive option in the growing Indian dog essentials market.

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