amazon basics Pet Car Seat Cover | Non-Slip | Travel Hammock with Headrest Straps for Anchors | Material Polyester | for Sedan & SUV Cars | Black

The Amazon Basics Pet Car Seat Cover is designed to protect your car seats from dirt, pet hair, scratches, and spills while traveling with your furry friend. Made with durable polyester material, it is both water-resistant and easy to clean.
Key Features: - Non-slip design to keep the cover in place while driving - Travel hammock style to provide a comfortable space for your pet to relax - Headrest straps for easy installation and added security - Suitable for use in sedans and SUV cars - Available in classic black color
For pet owners who love to take their furry companions on trips, this car seat cover is a must-have accessory. It provides a safe and comfortable place for your pet to sit while protecting your car seats from damage.
Pros: - Easy to install and remove - Machine washable for easy cleaning - Durable and long-lasting material - Universal fit for most sedans and SUVs Cons: - May not be suitable for larger vehicles or trucks - Some pets may not like the hammock style design

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like non-slip and headrest straps align well with Indian consumer needs.	BusinessToday, Livemint
Brand Strength	20	15	Amazon Basics known for reliable and affordable pet products.	TOI, Hindu
Category Momentum	20	10	Growing demand for pet travel accessories in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET, Business Standard
Competition	10	6	Facing competition from local and international brands offering similar products.	Business Insider, Moneycontrol
Use-case Advantage	5	5	Addresses the need for pet safety and comfort during car travel.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian market for pet car seat covers.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—