Amazon Basics Dog Calcium Bones | for All Breeds | Milky Bones | 800 g | All Life Stages

Amazon Basics Dog Calcium Bones are specially formulated to provide essential nutrients to your furry friend. These delicious Milky Bones are a great source of calcium to support strong bones and teeth. Each pack contains 800g of bones, making it suitable for dogs of all breeds and sizes.

Key Features:
- Formulated with calcium for strong bones and teeth
- Delicious Milky Bones that dogs love
- Suitable for all breeds and sizes
- Comes in a convenient 800g pack

For whom:
Amazon Basics Dog Calcium Bones are perfect for pet owners who want to ensure their dogs are getting the necessary nutrients for healthy bones and teeth. It is suitable for dogs of all breeds and sizes, making it a versatile option for multi-dog households.

Pros:
- Contains essential calcium for bone health
- Dogs love the taste of Milky Bones
- Convenient 800g pack size
- Suitable for dogs of all breeds and sizes

Cons:
- Some dogs may not enjoy the taste
- Not suitable for dogs with specific dietary restrictions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Calcium-rich and suitable for all dog breeds and life stages.	DogFoodAdvisor, PetMD
Brand Strength	20	18	Amazon Basics is a trusted brand with a wide reach in India.	BrandZ, Kantar
Category Momentum	20	15	Growing demand for dog essentials in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, PetGuru
Competition	10	8	Facing competition from other established dog treat brands.	PetBusiness, PetProductNews
Use-case Advantage	5	5	Offers nutritional benefits for dogs of all ages.	DogTime
Final Market Score	100	76/100 (3.80/5)	Amazon Basics Dog Calcium Bones is well-positioned in the growing Indian dog essentials market.

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