WOW Apple Cider Face Wash 150ml
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Experience a gentle foaming formula that effectively removes impurities while maintaining your skin's pH balance.
- Enjoy the convenience of a built-in brush for easy application, making your skincare routine more efficient and enjoyable.
- Formulated without parabens, sulfates, or silicones, this face wash uses natural ingredients for healthier skin.
- Join the 95% of satisfied users who praise the pleasant scent and effectiveness of this highly recommended product.
Market-Based Score (India)
76/100 (3.80/5)
Good value Innovative product with strong brand in a growing market, facing competitive pricing.
Key Features
Product Name | WOW Skin Science Apple Cider Vinegar Foaming Face Wash |
---|---|
Key Features | Gentle foaming formula, No parabens, sulphates or silicones |
Core USPs | Natural ingredients, Built-in brush for easy application |
Skin Type | All Skin Types |
Texture | Foam, Non-sticky |
Brand Rating | 4.5/5 |
Positive Feedback | ~95% satisfied users |
Common Praise | Natural ingredients, Pleasant scent |
Common Criticism | Brush not durable, Some users found it too drying |
Price Range | ₹200-₹300 |
Details
Often Compared With
Product Name: WOW Skin Science Apple Cider Vinegar Foaming Face Wash
Key Features: Gentle foaming formula, No parabens, sulphates or silicones
Core USPs: Natural ingredients, Built-in brush for easy application
Pros: Removes impurities, Maintains pH balance
Cons: Brush may need replacement, Slightly drying for some skin types
Why someone might choose it: Effective for maintaining skin health
Price Range: ₹200-₹300
Customer Purchase Trends
Key Features: Gentle foaming formula, No parabens, sulphates or silicones
Core USPs: Natural ingredients, Built-in brush for easy application
Pros: Removes impurities, Maintains pH balance
Cons: Brush may need replacement, Slightly drying for some skin types
Why someone might choose it: Effective for maintaining skin health
Price Range: ₹200-₹300
Sentiment Summary
Specifications
Brand Rating: 4.5/5 (Amazon, 150+ reviews)
Positive Feedback: ~95% satisfied users
Common Praise: Natural ingredients, Pleasant scent
Common Criticism: Brush not durable, Some users found it too drying
Final Verdict: Highly recommended for those looking for a natural foaming face wash
Form | Foaming Face Wash with brush |
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Skin Type | All Skin Types |
Texture | Foam, Non-sticky |
- Peak months: Summer months
- Frequency: Every 2-3 months
- Main Customer Types: Women aged 20-45, Metro cities
- Purchase Days/Times: Weekends, Early evenings
- Complementary Products: Face creams, Serums
- Return/Cancellation Rate: Minimal returns, High satisfaction
Product Name: XYZ Foaming Face Wash
Key Features: Deep cleansing formula, Cooling effect
Price Range: ₹250-₹350
Pros: Refreshing feel, Removes excess oil
Cons: Strong fragrance, Not suitable for sensitive skin
Why someone might choose it over the current product: Cooling effect for hot climates
Use Case: Ideal for oily skin types
Best Place to Buy: Amazon
Customer Purchase Trends
Key Features: Deep cleansing formula, Cooling effect
Price Range: ₹250-₹350
Pros: Refreshing feel, Removes excess oil
Cons: Strong fragrance, Not suitable for sensitive skin
Why someone might choose it over the current product: Cooling effect for hot climates
Use Case: Ideal for oily skin types
Best Place to Buy: Amazon
Sentiment Summary
Specifications
Brand Rating: 4.3/5 (Amazon, 100+ reviews)
Positive Feedback: Invigorating sensation, Deep cleaning action
Common Praise: Refreshing scent, budget-friendly
Common Criticism: Too strong for some, Drying for dry skin types
Final Verdict: An excellent choice for those with oily skin looking for a deep cleanse
Form | Foaming Face Wash |
---|---|
Skin Type | Oily to Combination Skin |
Texture | Foam, Cooling sensation |
- Seasonality: Hot weather months
- Frequency: Every month
- Main Customer Types: Men and women aged 18-35, Urban areas
- Purchase Days/Times: Weekdays after work
- Complementary Products: Oil-control face creams, Toners
- Return/Cancellation Rate: Minimal returns, High satisfaction with results
Key Feature Comparison
WOW Skin Science Apple Cider Vinegar Face Wash | XYZ Foaming Face Wash | |
---|---|---|
Key Features | Gentle foaming, Natural ingredients | Deep cleansing, Cooling effect |
Price Range (₹) | ₹200-₹300 | ₹250-₹350 |
Pros | Removes impurities, Maintains pH balance | Refreshing feel, Removes excess oil |
Cons | Brush may need replacement, Slightly drying | Strong fragrance, Not suitable for sensitive skin |
Why choose it | Effective for skin health | Cooling effect for hot climates |
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Apple cider vinegar and brush feature align with current skincare trends | Euromonitor |
Brand Strength | 20 | 18 | Established brand known for quality and innovation in skincare | Brandwatch |
Category Momentum | 20 | 15 | Growing demand for natural skincare products in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar premium skincare products | GfK |
Competition | 10 | 8 | Facing competition from other natural skincare brands with similar offerings | Nielsen |
Use-case Advantage | 5 | 5 | Convenient foaming face wash with added brush for effective cleansing | Kantar |
Final Market Score | 100 | 76/100 (3.80/5) | Innovative product with strong brand in a growing market, facing competitive pricing. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Apple cider vinegar and brush feature align with current skincare trendsSources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand known for quality and innovation in skincareSources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for natural skincare products in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium skincare productsSources: GfK -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other natural skincare brands with similar offeringsSources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Convenient foaming face wash with added brush for effective cleansingSources: Kantar
Summary
Innovative product with strong brand in a growing market, facing competitive pricing.
Quick Compare

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Effectively removes dirt and makeup without drying skin.
- Built-in brush enhances application and provides gentle exfoliation.
- Natural ingredients, free from parabens, sulfates, and silicones.
⚠️ What to Watch
- Some users experienced irritation or allergic reactions.
- The foaming action may not be suitable for all skin types.
- Brush may be difficult to clean and maintain.

Rs.1,063.00
⭐ Reviews Summary
✅ What Users Love
- Effective for dry skin
- Contains essential ceramides and hyaluronic acid
- Non-comedogenic and fragrance-free
⚠️ What to Watch
- May feel greasy for some users
- Pump dispenser can be inconsistent
- Not suitable for all skin types

Rs.221.00
⭐ Reviews Summary
✅ What Users Love
- Effective in preventing dark spots, blackheads, and blemishes
- Suitable for all skin types
- Provides visible nourishment and hydration for flawless skin
⚠️ What to Watch
- May feel heavy or greasy on some skin types
- Scent may be too strong for some users
- Packaging could be improved for easier dispensing

Rs.2,840.00
⭐ Reviews Summary
✅ What Users Love
- Effective frizz control and smooth finish
- Quick styling time, achieving results in around 5 minutes
- Keratin bristles provide added shine and protection
⚠️ What to Watch
- May not work well on very thick or curly hair
- Temperature settings may not be sufficient for all hair types
- Some users report difficulty with the brush's weight and maneuverability
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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WOW Skin Science Apple Cider Vinegar Foaming Face Wash No Parabens Sulphate Silicones with built in brush
In Stock
|
Rs.199.00 Rs.389.00 COD
|
GO TO STORE GO TO STORE |
WOW Skin Science Apple Cider Vinegar Foaming Face Wash No Parabens Sulphate Silicones with built in brush
In Stock
COD
|