Fixderma Nigrifix Underarm Roll on with 6 AHA Lactic Acid 1 Mandelic Acid Kojic Acid Brightens Skin Exfoliates Underarm For All Skin Type Men Women 60ml
Smart Rank ⓘ
66/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Effectively lightens dark spots on underarms for a brighter appearance
- Exfoliates underarm area, removing dead skin cells for smoother skin
- Suitable for all skin types, providing a solution for diverse needs
- Easy roll-on application suitable for both men and women
Market-Based Score (India)
66/100 (3.30/5)
Decent Innovative deodorant with unique skin brightening and exfoliating properties, competitively priced for the Indian market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4★ | 277 |
| Total / Avg | 4.00★ | 277 |
Consensus:
4.00★ from 277 total reviews
Rs.1,100.00 Rs.1,295.00
Best price from
Amazon.in
Amazon.in
Details
Fixderma Nigrifix Underarm Roll on with 6 AHA Lactic Acid 1 Mandelic Acid Kojic Acid Brightens Skin Exfoliates Underarm For All Skin Type Men Women 60ml
This Fixderma Nigrifix Underarm Roll on is specially formulated with 6% AHA, Lactic Acid, 1% Mandelic Acid, and Kojic Acid to help brighten the skin and exfoliate the underarm area.Key Features: - Contains powerful ingredients like AHA, Lactic Acid, Mandelic Acid, and Kojic Acid - Helps in brightening the skin and exfoliating the underarms - Suitable for all skin types - Can be used by both men and women
This product is suitable for anyone looking to improve the appearance of their underarms and achieve brighter, smoother skin. It is safe for all skin types and can be used by both men and women.
Pros: - Contains effective and powerful ingredients - Helps in brightening and exfoliating the underarms - Suitable for all skin types Cons: - May cause irritation or sensitivity in some individuals - Results may vary for different people
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Unique combination of acids for skin brightening and exfoliation is appealing to Indian consumers. | Euromonitor |
| Brand Strength | 20 | 10 | Fixderma is a recognized brand in the skincare industry in India. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for innovative deodorant products in the Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium deodorant products in India. | Retail360 |
| Competition | 10 | 6 | Facing competition from other established deodorant brands offering similar skin benefits in India. | Kantar |
| Use-case Advantage | 5 | 5 | Addresses the specific need for underarm brightening and exfoliation in the Indian market. | BeautyInsider |
| Final Market Score | 100 | 66/100 (3.30/5) | Innovative deodorant with unique skin brightening and exfoliating properties, competitively priced for the Indian market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Unique combination of acids for skin brightening and exfoliation is appealing to Indian consumers.Sources: Euromonitor -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Fixderma is a recognized brand in the skincare industry in India.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for innovative deodorant products in the Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium deodorant products in India.Sources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from other established deodorant brands offering similar skin benefits in India.Sources: Kantar -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the specific need for underarm brightening and exfoliation in the Indian market.Sources: BeautyInsider
Summary
Innovative deodorant with unique skin brightening and exfoliating properties, competitively priced for the Indian market.
Quick Compare
Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Effective in brightening underarms
- Exfoliates skin well
- Suitable for all skin types
⚠️ What to Watch
- Strong scent may be overpowering
- Some users experienced skin irritation
- Results may take time to show
Rs.13,999.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Masculine scent
- Attractive packaging
⚠️ What to Watch
- Expensive price
- Some may find the scent too strong
- Not suitable for all occasions
Rs.720.00
⭐ Reviews Summary
✅ What Users Love
- Moisturizes skin deeply
- Long-lasting product due to size
- Nutrient serum provides nourishment
⚠️ What to Watch
- May melt quickly in humid conditions
- Some users find the scent too strong
- Packaging could be improved for easier storage
Rs.499.00
⭐ Reviews Summary
✅ What Users Love
- Rich, creamy texture that absorbs well into the skin.
- Provides long-lasting hydration and softness.
- Pleasant cocoa scent that many users enjoy.
⚠️ What to Watch
- Can feel greasy if too much is applied.
- Some users find the scent too strong or overwhelming.
- Packaging may be difficult to open or use efficiently.
Where to Buy
Price Comparison
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