Aveeno Active Naturals Skin Relief 24 Hour Moisturizing Lotion 18 Ounce
Smart Rank ⓘ
72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Intensively hydrate your skin for 24 hours with this non-greasy, fast-absorbing lotion
- Soothe and nourish dry skin with natural oatmeal, ideal for sensitive skin
- Dermatologist-recommended formula gentle enough for daily use
- Relieve dryness and irritation with long-lasting hydration and soothing properties
Market-Based Score (India)
66/100 (3.30/5)
Decent Aveeno Active Naturals Skin Relief lotion is well-positioned in the competitive Indian body lotion market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.1★ | 23,700 |
Total / Avg | 4.10★ | 23,700 |
Consensus:
4.10★ from 23,700 total reviews
Key Features
Category | Moisturizing Lotion |
---|---|
Key Ingredients | Oatmeal, Shea Butter, Glycerin |
Skin Type | Sensitive Skin |
Hydration Duration | 24 Hours |
Fragrance | Fragrance-Free |
Hypoallergenic | Yes |
Absorption | Quick Absorbing |
Texture | Non-Greasy |
Details
Aveeno Active Naturals Skin Relief 24 Hour Moisturizing Lotion 18 Ounce
- About Product: Aveeno Active Naturals Skin Relief 24 Hour Moisturizing Lotion is a dermatologist-recommended body lotion that provides long-lasting hydration and relief for dry, itchy skin. Made with natural ingredients, this lotion is gentle enough for daily use and suitable for sensitive skin.
- Key Features: This lotion contains oatmeal, a natural ingredient known for its soothing properties, as well as shea butter and glycerin to help moisturize and protect the skin. The formula is non-greasy and absorbs quickly, leaving skin feeling soft and smooth.
- For whom: Aveeno Skin Relief Moisturizing Lotion is suitable for anyone looking for a gentle, effective moisturizer for dry skin. It is especially helpful for those with sensitive skin or conditions like eczema, as it is fragrance-free and hypoallergenic.
- Pros & Cons: One of the main pros of this lotion is its long-lasting hydration and soothing properties. Users often find relief from dry, itchy skin after using this product. However, some may find the consistency to be slightly thick and may prefer a lighter formula for daily use.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | 24-hour moisturizing feature aligns with Indian consumers' need for long-lasting hydration. | Nielsen |
Brand Strength | 20 | 10 | Aveeno is a recognized brand in the skincare segment in India. | Euromonitor |
Category Momentum | 20 | 15 | Body lotions in high demand due to increasing focus on skincare in India. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the Indian market. | GfK |
Competition | 10 | 6 | Facing competition from both international and local brands offering similar benefits. | IRI |
Use-case Advantage | 5 | 5 | Addresses dry skin concerns common in Indian climate conditions. | Kantar |
Final Market Score | 100 | 66/100 (3.30/5) | Aveeno Active Naturals Skin Relief lotion is well-positioned in the competitive Indian body lotion market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: 24-hour moisturizing feature aligns with Indian consumers' need for long-lasting hydration.Sources: Nielsen -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Aveeno is a recognized brand in the skincare segment in India.Sources: Euromonitor -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Body lotions in high demand due to increasing focus on skincare in India.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the Indian market.Sources: GfK -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from both international and local brands offering similar benefits.Sources: IRI -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses dry skin concerns common in Indian climate conditions.Sources: Kantar
Summary
Aveeno Active Naturals Skin Relief lotion is well-positioned in the competitive Indian body lotion market.
Quick Compare

Rs.3,000.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting hydration
- Gentle on sensitive skin
- Absorbs quickly
⚠️ What to Watch
- Strong scent for some users
- May feel greasy on oily skin
- Pump dispenser can be messy

Rs.275.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing scent of Frangipani flower
- Leaves skin clean and healthy
- Moisturizes skin effectively
⚠️ What to Watch
- Scent may be too strong for some
- Texture may feel too slippery for some
- Packaging prone to leaking during shipping

Rs.2,499.00
⭐ Reviews Summary
✅ What Users Love
- Hydrating formula
- Absorbs quickly
- Fragrance-free
⚠️ What to Watch
- May feel sticky
- Some users experienced irritation
- Packaging could be improved
Where to Buy
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