Old Spice Musk Cool 100ml

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Old Spice Musk Cool 100ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Revitalizing after shave lotion with a musky, cool, aromatic, and fresh fragrance
  • Soothes and tones skin post-shave, leaving a lasting impression
  • Convenient 100ml bottle for on-the-go use, ideal for men who appreciate classic scents
  • Refreshing and invigorating, perfect for those who want to take care of their skin

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with unique features positioned well in growing Indian men's grooming market.

⭐ Reviews Summary

✅ What Users Love

  • Pleasant and refreshing scent
  • Soothes and hydrates skin after shaving
  • Long-lasting fragrance

⚠️ What to Watch

  • Some users find the scent too strong
  • May cause irritation for sensitive skin
  • Packaging can be prone to leaks
Rs.211.00 Rs.225.00
Best price from Amazon.in Amazon.in
Key Features
Category After Shave Lotion
Fragrance Musk, Cool, Aromatic, Fresh
Volume 100ml
Pros Refreshing fragrance, Soothes skin, Convenient size
Cons Strong musky scent, Not for subtle fragrance lovers
Details
About Product: Old Spice ASL After Shave Lotion Musk Cool is a refreshing and revitalizing after shave lotion designed to soothe and tone your skin after shaving. Its musky, cool, aromatic, and fresh fragrance will leave you feeling invigorated and ready to take on the day.

Key Features: - Contains a blend of cool and aromatic notes - Helps to soothe and tone the skin post-shave - Leaves a musky and fresh scent that lingers throughout the day - Comes in a convenient 100ml bottle that can easily be taken on the go

For whom: This Old Spice ASL After Shave Lotion is perfect for men who enjoy a classic, masculine scent and want to take care of their skin post-shave. It is ideal for those who appreciate a musky and fresh fragrance that leaves a lasting impression.

Pros: - Refreshing and invigorating fragrance - Soothes and tones the skin after shaving - Convenient size for travel or on-the-go use

Cons: - Some may find the musky scent to be too strong - Not suitable for those who prefer lighter, more subtle fragrances

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a unique blend of musk and aromatic freshness, aligning with Indian preferences. Euromonitor
Brand Strength 20 18 Strong brand recognition and loyalty in India. Brand Equity
Category Momentum 20 15 Growing demand for men's grooming products in Indian market. Mintel
Price Positioning 20 10 Competitively priced for the Indian market, appealing to price-sensitive consumers. AC Nielsen
Competition 10 10 Facing moderate competition from both local and international brands offering similar products. MarketWatch
Use-case Advantage 5 3 Provides a cooling and refreshing effect post-shave, meeting a specific need in the market. Retail360
Final Market Score 100 76/100 (3.80/5) Strong brand with unique features positioned well in growing Indian men's grooming market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a unique blend of musk and aromatic freshness, aligning with Indian preferences.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand recognition and loyalty in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for men's grooming products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the Indian market, appealing to price-sensitive consumers.
    Sources: AC Nielsen
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing moderate competition from both local and international brands offering similar products.
    Sources: MarketWatch
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Provides a cooling and refreshing effect post-shave, meeting a specific need in the market.
    Sources: Retail360
Summary
Strong brand with unique features positioned well in growing Indian men's grooming market.

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Old Spice ASL After Shave Lotion Musk Cool Aromatic and Fresh 100ml

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Rs.211.00 Rs.225.00