Mamaearth Charcoal Face Wash - Oil Control 250ml
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Deeply cleanse your pores with activated charcoal and coffee for a refreshed skin
- Control excess oil production to prevent acne and maintain a clear complexion
- Enjoy a gentle yet effective cleanser free from harmful chemicals like SLS and parabens
- Ideal for oily and acne-prone skin, suitable for both men and women
Market-Based Score (India)
66/100 (3.30/5)
Decent Mamaearth Charcoal Face Wash with Activated Charcoal & Coffee is well-positioned in the growing natural skincare segment in India.
Key Features
Category | Face Wash |
---|---|
Key Ingredients | Activated Charcoal, Coffee |
Benefits | Deep Cleanse, Oil Control, Acne Prevention |
Free From | SLS, Parabens, Silicones |
Suitable For | Oily and Acne-Prone Skin |
Gender | Men and Women |
Volume | 250ml |
Price | 449.00 |
Details
This Mamaearth Charcoal Face Wash is specially formulated with activated charcoal and coffee to deeply cleanse and control excess oil on the skin. It effectively removes impurities, dirt, and pollutants from the pores while balancing the skin's natural oils.
Key Features:
1. Contains activated charcoal and coffee for a deep cleanse
2. Controls excess oil and prevents acne
3. Enriched with natural ingredients
4. Free from harmful chemicals like SLS, parabens, and silicones
This face wash is suitable for those with oily and acne-prone skin. It is also suitable for both men and women looking for a gentle yet effective cleanser that helps control oil and maintain a clear complexion.
Pros:
1. Deeply cleanses the pores
2. Controls excess oil production
3. Helps prevent acne and breakouts
Cons:
1. May not be suitable for those with dry skin
2. The coffee scent may be overpowering for some users
Key Features:
1. Contains activated charcoal and coffee for a deep cleanse
2. Controls excess oil and prevents acne
3. Enriched with natural ingredients
4. Free from harmful chemicals like SLS, parabens, and silicones
This face wash is suitable for those with oily and acne-prone skin. It is also suitable for both men and women looking for a gentle yet effective cleanser that helps control oil and maintain a clear complexion.
Pros:
1. Deeply cleanses the pores
2. Controls excess oil production
3. Helps prevent acne and breakouts
Cons:
1. May not be suitable for those with dry skin
2. The coffee scent may be overpowering for some users
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Charcoal and coffee ingredients align well with the trend for oil control products. | Euromonitor |
Brand Strength | 20 | 15 | Mamaearth is a well-established brand known for its natural products. | Brandwatch |
Category Momentum | 20 | 10 | Growing demand for natural skincare products in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360 |
Competition | 10 | 6 | Facing competition from other brands offering similar charcoal face wash products. | Nielsen |
Use-case Advantage | 5 | 5 | Effective for controlling oil and suitable for daily use. | GfK |
Final Market Score | 100 | 66/100 (3.30/5) | Mamaearth Charcoal Face Wash with Activated Charcoal & Coffee is well-positioned in the growing natural skincare segment in India. |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Charcoal and coffee ingredients align well with the trend for oil control products.Sources: Euromonitor -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Mamaearth is a well-established brand known for its natural products.Sources: Brandwatch -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for natural skincare products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from other brands offering similar charcoal face wash products.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Effective for controlling oil and suitable for daily use.Sources: GfK
Summary
Mamaearth Charcoal Face Wash with Activated Charcoal & Coffee is well-positioned in the growing natural skincare segment in India.
Quick Compare

Rs.449.00
⭐ Reviews Summary
✅ What Users Love
- Effective in controlling oil
- Refreshing coffee fragrance
- Gentle on the skin
⚠️ What to Watch
- May not lather well
- Some users find the scent overpowering
- Packaging could be improved

Rs.180.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces the risk of UTIs and other infections.
- Convenient travel-friendly size.
- Quick action, protects from 99.9% of germs in 10 seconds.
⚠️ What to Watch
- Strong citrus scent may be overpowering for some users.
- Spray mechanism can sometimes clog or malfunction.
- May leave a residue on toilet seats if not wiped off.

Rs.349.00
⭐ Reviews Summary
✅ What Users Love
- Effective at removing tough grease stains
- Versatile for use on various kitchen surfaces
- Convenient spray bottle for easy application
⚠️ What to Watch
- Strong chemical smell
- May require multiple applications for stubborn stains
- Some users found the price to be high
Where to Buy
₹349.00
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₹349.00
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Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Mamaearth Charcoal Face Wash with Activated Charcoal Coffee for Oil Control 250ml
In Stock
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Rs.398.00 Rs.449.00 COD
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GO TO STORE GO TO STORE |
Mamaearth Charcoal Face Wash with Activated Charcoal Coffee for Oil Control 250ml
In Stock
COD
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