Mamaearth Charcoal Face Wash - Oil Control 250ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Deeply cleanse your pores with activated charcoal and coffee for a refreshed skin
  • Control excess oil production to prevent acne and maintain a clear complexion
  • Enjoy a gentle yet effective cleanser free from harmful chemicals like SLS and parabens
  • Ideal for oily and acne-prone skin, suitable for both men and women

Market-Based Score (India)

66/100 (3.30/5)
Decent
Mamaearth Charcoal Face Wash with Activated Charcoal & Coffee is well-positioned in the growing natural skincare segment in India.
Rs.398.00 Rs.449.00
Best price from Amazon.in Amazon.in
Key Features
Category Face Wash
Key Ingredients Activated Charcoal, Coffee
Benefits Deep Cleanse, Oil Control, Acne Prevention
Free From SLS, Parabens, Silicones
Suitable For Oily and Acne-Prone Skin
Gender Men and Women
Volume 250ml
Price 449.00
Details
This Mamaearth Charcoal Face Wash is specially formulated with activated charcoal and coffee to deeply cleanse and control excess oil on the skin. It effectively removes impurities, dirt, and pollutants from the pores while balancing the skin's natural oils.

Key Features:
1. Contains activated charcoal and coffee for a deep cleanse
2. Controls excess oil and prevents acne
3. Enriched with natural ingredients
4. Free from harmful chemicals like SLS, parabens, and silicones

This face wash is suitable for those with oily and acne-prone skin. It is also suitable for both men and women looking for a gentle yet effective cleanser that helps control oil and maintain a clear complexion.

Pros:
1. Deeply cleanses the pores
2. Controls excess oil production
3. Helps prevent acne and breakouts

Cons:
1. May not be suitable for those with dry skin
2. The coffee scent may be overpowering for some users

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Charcoal and coffee ingredients align well with the trend for oil control products. Euromonitor
Brand Strength 20 15 Mamaearth is a well-established brand known for its natural products. Brandwatch
Category Momentum 20 10 Growing demand for natural skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 6 Facing competition from other brands offering similar charcoal face wash products. Nielsen
Use-case Advantage 5 5 Effective for controlling oil and suitable for daily use. GfK
Final Market Score 100 66/100 (3.30/5) Mamaearth Charcoal Face Wash with Activated Charcoal & Coffee is well-positioned in the growing natural skincare segment in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Charcoal and coffee ingredients align well with the trend for oil control products.
    Sources: Euromonitor
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Mamaearth is a well-established brand known for its natural products.
    Sources: Brandwatch
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for natural skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other brands offering similar charcoal face wash products.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Effective for controlling oil and suitable for daily use.
    Sources: GfK
Summary
Mamaearth Charcoal Face Wash with Activated Charcoal & Coffee is well-positioned in the growing natural skincare segment in India.

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Mamaearth Charcoal Face Wash - Oil Control 250ml
Rs.449.00
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Where to Buy

Mamaearth Website
₹349.00
3-5 days · ⭐ 4.8/5
Buy
Amazon India
₹349.00
2-4 days · ⭐ 4.5/5
Buy
Flipkart
₹349.00
2-3 days · ⭐ 4.4/5
Buy
Nykaa Store
₹349.00
N/A · ⭐ 4.6/5
-
Health & Glow
₹349.00
N/A · ⭐ 4.3/5
-
StorePrice (₹)DeliveryRatingLink
Mamaearth Website
349.00 3-5 days 4.8/5 Buy Now
Amazon India
349.00 2-4 days 4.5/5 Buy Now
Flipkart
349.00 2-3 days 4.4/5 Buy Now
Nykaa Store
349.00 N/A 4.6/5 -
Health & Glow
349.00 N/A 4.3/5 -

Price Comparison

STORE NAME PRICE
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Rs.398.00 Rs.449.00

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Mamaearth Charcoal Face Wash with Activated Charcoal Coffee for Oil Control 250ml

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Best price
Rs.398.00 Rs.449.00