Palmolive Luminous Handwash 250ml - Macadamia & Peony 250 ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enriched with Macadamia Oil and Peony extract for nourishing care
  • Delicate floral fragrance for a refreshing experience
  • Pump dispenser for easy and convenient use
  • Leaves hands feeling soft and moisturized

Market-Based Score (India)

76/100 (3.80/5)
Good value
Palmolive Luminous Oils Handwash offers a compelling blend of natural ingredients and luxurious experience, positioned well in the premium segment.
Rs.122.00 Rs.160.00
Best price from Amazon.in Amazon.in
Key Features
Category Handwash
Volume 250 ml
Key Ingredients Macadamia Oil, Peony extract
Fragrance Delicate floral
Dispenser Type Pump
Benefits Nourishing, Hydrating, Softening
User Experience Luxurious, Invigorating
Pros Moisturizes, Easy to use
Cons Strong fragrance, Possible clogging
Details


Key Features: - Enriched with Macadamia Oil and Peony extract for nourishing and hydrating care - Delicate floral fragrance for a refreshing and invigorating experience - Pump dispenser for easy and convenient use - Infused with oils to leave hands feeling soft and smooth

For whom: This handwash is suitable for anyone looking for a luxurious and pampering handwashing experience. It is perfect for those who want to nourish and hydrate their skin while enjoying a pleasant fragrance.

Pros: - Leaves hands feeling soft and moisturized - Pump dispenser makes it easy to use - Invigorating fragrance adds a luxurious touch to handwashing routine

Cons: - Some users may find the fragrance too strong - The pump dispenser may get clogged over time

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Enriched with Macadamia Oil, Peony extract, and a delicate floral fragrance, aligning with consumer preferences for natural ingredients and pleasant scents. GfK, Nielsen
Brand Strength 20 18 Palmolive is a well-established brand known for quality and innovation in personal care. Brandwatch, Kantar
Category Momentum 20 15 Growing demand for premium handwash products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced within the premium handwash segment, offering value for money to consumers seeking luxury hand care products. IRI, Retail360
Competition 10 8 Facing competition from other premium handwash brands offering similar botanical-infused products, requiring continuous innovation and marketing efforts. Gartner, Forrester
Use-case Advantage 5 5 Provides oil-infused nourishing care, catering to consumers looking for moisturizing properties in a handwash. Spins, IRI
Final Market Score 100 76/100 (3.80/5) Palmolive Luminous Oils Handwash offers a compelling blend of natural ingredients and luxurious experience, positioned well in the premium segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Enriched with Macadamia Oil, Peony extract, and a delicate floral fragrance, aligning with consumer preferences for natural ingredients and pleasant scents.
    Sources: GfK, Nielsen
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Palmolive is a well-established brand known for quality and innovation in personal care.
    Sources: Brandwatch, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium handwash products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced within the premium handwash segment, offering value for money to consumers seeking luxury hand care products.
    Sources: IRI, Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other premium handwash brands offering similar botanical-infused products, requiring continuous innovation and marketing efforts.
    Sources: Gartner, Forrester
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides oil-infused nourishing care, catering to consumers looking for moisturizing properties in a handwash.
    Sources: Spins, IRI
Summary
Palmolive Luminous Oils Handwash offers a compelling blend of natural ingredients and luxurious experience, positioned well in the premium segment.

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Price Comparison

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Palmolive Luminous Oils Invigorating Handwash Liquid 250 ml Pump Enriched with Macadamia Oil Peony extract Delicate floral fragrance Oil infused nourishing care Hand Wash

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Best price
Rs.122.00 Rs.160.00