Atrimed Denz Darc Herbal Therapeutic Shampoo for Healthy Hair Natural Hair Colour Protection with Hibiscus Aloe Vera 200ml Pack of 2

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Promotes healthy hair and scalp with hibiscus and aloe vera
Protects natural hair color while strengthening hair strands
Ideal for maintaining hair health and natural color for all hair types
Formulated with natural ingredients to nourish scalp and improve hair quality

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned herbal shampoo with strong brand and feature fit.

Rs.413.00 Rs.440.00

Best price from

Amazon.in

Key Features

Category	Herbal Therapeutic Shampoo
Key Ingredients	Hibiscus, Aloe Vera
Benefits	Promotes healthy hair, Protects natural hair color, Strengthens hair strands
Suitable For	All hair types, Men and Women
Volume	200ml x 2 Pack
Price	440.0000

Details

Atrimed Denz Darc Herbal Therapeutic Shampoo for Healthy Hair Natural Hair Colour Protection with Hibiscus Aloe Vera 200ml Pack of 2

This herbal therapeutic shampoo by Atrimed is specifically formulated with hibiscus and aloe vera to promote healthy hair and protect natural hair color. The unique blend of botanical ingredients helps to strengthen hair strands and nourish the scalp, resulting in improved hair quality and color protection.

Key Features:
- Enriched with hibiscus and aloe vera
- Promotes healthy hair and scalp
- Protects natural hair color
- Strengthens hair strands
- Suitable for all hair types

For whom:
This shampoo is ideal for individuals looking to maintain their hair's health and natural color. It is suitable for all hair types and can be used by both men and women.

Pros:
- Natural ingredients
- Promotes hair health
- Protects hair color
- Strengthens hair strands

Cons:
- May not lather as much as traditional shampoos
- Some users may find the herbal scent overpowering at first

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular natural ingredients for healthy hair, aligning with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the herbal shampoo segment, offering value for money.	AC Nielsen
Competition	10	8	Facing moderate competition from other established herbal shampoo brands in the market.	Kantar
Use-case Advantage	5	5	Addresses the need for natural color protection and healthy hair maintenance.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned herbal shampoo with strong brand and feature fit.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Incorporates popular natural ingredients for healthy hair, aligning with current consumer preferences.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with positive reputation in the hair care segment.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for herbal hair care products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced within the herbal shampoo segment, offering value for money.

Sources: AC Nielsen
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from other established herbal shampoo brands in the market.

Sources: Kantar
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for natural color protection and healthy hair maintenance.

Sources: GfK

Summary

Well-positioned herbal shampoo with strong brand and feature fit.

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Where to Buy

Amazon India

₹700.00

2-3 days · ⭐ 4.2/5

Buy

Flipkart

₹750.00

3-5 days · ⭐ 4.0/5

Buy

Nykaa

₹800.00

N/A · ⭐ 4.3/5

Health & Glow

₹750.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	700.00	2-3 days	4.2/5	Buy Now
Flipkart	750.00	3-5 days	4.0/5	Buy Now
Nykaa	800.00	N/A	4.3/5	-
Health & Glow	750.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Atrimed Denz Darc Herbal Therapeutic Shampoo for Healthy Hair Natural Hair Colour Protection with Hibiscus Aloe Vera 200ml Pack of 2 In Stock	Rs.413.00 Rs.440.00 COD	GO TO STORE GO TO STORE
Atrimed Denz Darc Herbal Therapeutic Shampoo for Healthy Hair Natural Hair Colour Protection with Hibiscus Aloe Vera 200ml Pack of 2 In Stock COD