Philips Keratin Straightener 50ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Get glossy, frizz-free hair with keratin-infused plates
  • Minimize heat damage with Silkprotect Technology
  • Perfect for on-the-go styling with its travel-friendly design
  • Achieve sleek, straight hair without damaging your locks

Market-Based Score (India)

66/100 (3.30/5)
Decent
Philips Hair Straightener BHS252 00 Pink offers a balanced mix of features and brand trust in the competitive Indian hair styling market.
Rs.1,615.00 Rs.1,795.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Straightener
Technology Keratin-infused Ceramic Plates
Feature 1 Glossy, Frizz-free Hair
Feature 2 Silkprotect Technology
Feature 3 Minimizes Heat Damage
Design Travel Friendly
Target Audience Women
Model BHS252 00 Pink
Details

The Philips New Hair Straightener features keratin-infused ceramic plates that leave hair looking glossy and frizz-free. The Silkprotect Technology minimizes heat damage, ensuring your hair stays healthy and shiny with each use.
This hair straightener is perfect for women who want to achieve sleek, straight hair without damaging their locks. Its travel-friendly design makes it easy to take on-the-go, so you can have gorgeous hair wherever you are.
Pros: - Keratin-infused plates for glossy, frizz-free hair - Silkprotect Technology minimizes heat damage - Travel-friendly design for on-the-go styling Cons: - May not have adjustable heat settings for different hair types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Keratin-infused ceramic plates and SilkProtect technology are highly desired features in hair straighteners. GfK
Brand Strength 20 15 Philips is a trusted brand known for quality personal care appliances. Euromonitor
Category Momentum 20 10 Growing demand for hair styling products in Indian market. Mintel
Price Positioning 20 10 Competitively priced for the features offered, catering to mid-range market segment. Retail360
Competition 10 6 Facing competition from other established brands offering similar features in the market. Forrester
Use-case Advantage 5 5 Travel-friendly design makes it convenient for on-the-go styling needs. Gartner
Final Market Score 100 66/100 (3.30/5) Philips Hair Straightener BHS252 00 Pink offers a balanced mix of features and brand trust in the competitive Indian hair styling market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Keratin-infused ceramic plates and SilkProtect technology are highly desired features in hair straighteners.
    Sources: GfK
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Philips is a trusted brand known for quality personal care appliances.
    Sources: Euromonitor
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for hair styling products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the features offered, catering to mid-range market segment.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established brands offering similar features in the market.
    Sources: Forrester
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Travel-friendly design makes it convenient for on-the-go styling needs.
    Sources: Gartner
Summary
Philips Hair Straightener BHS252 00 Pink offers a balanced mix of features and brand trust in the competitive Indian hair styling market.

Quick Compare

Philips Keratin Straightener 50ml
Rs.1,795.00
ON Platinum Hydro Whey Protein 59kg - Turbo Chocolate 59 kg
Rs.20,000.00
Odonil Germ Protect 30g Pack of 3 - 30 Days Freshness
Rs.175.00
Axe Denim Talc 300g
Rs.199.00

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.1,615.00 Rs.1,795.00

GO TO STORE GO TO STORE

Philips New Hair Straightener KeratinInfused Ceramic Plates for Glossy Frizz free Straight Hair Silkprotect Technology Minimizes Heat Damage Travel Friendly Straightener for Women BHS252 00 Pink

In Stock COD

Reviews (0)

Write a review

Bad Good
Note: HTML is not translated!
0/1000 characters
Best price
Rs.1,615.00 Rs.1,795.00