Axe Denim Talc 300g
Smart Rank ⓘ
73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Stay fresh and confident all day with Axe Signature Denim Cologne Talc Powder
- Absorbs sweat and prevents body odor for hours, leaving skin dry and comfortable
- Masculine denim fragrance lingers on the skin, perfect for active men
- Convenient 300g pack for easy use and portability, suitable for all skin types
Market-Based Score (India)
66/100 (3.30/5)
Decent Axe Signature Denim Cologne Talc Powder 300g is well-positioned in the Indian market with strong brand recognition and a good fit with consumer preferences.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.2★ | 5,759 |
Total / Avg | 4.20★ | 5,759 |
Consensus:
4.20★ from 5,759 total reviews
Details
About Product:
Axe Signature Denim Cologne Talc is a premium talcum powder designed for men who want to stay fresh and confident all day long. It has a unique denim fragrance that is long-lasting and leaves you feeling refreshed.
Key Features: - Contains fine talc that absorbs sweat and prevents body odor - Infused with a masculine denim fragrance that lingers on the skin - Helps in keeping the skin dry and comfortable for hours - Comes in a convenient 300g pack that is easy to use and carry around
For whom: This talcum powder is perfect for men who lead an active lifestyle and want to smell good and feel fresh throughout the day. It is suitable for all skin types and can be used on the body and feet.
Pros: - Long-lasting denim fragrance - Absorbs sweat and prevents body odor - Keeps skin dry and comfortable - Easy to use and carry around
Cons: - Some may find the fragrance too strong - Not suitable for those with sensitive skin or allergies to talc
Key Features: - Contains fine talc that absorbs sweat and prevents body odor - Infused with a masculine denim fragrance that lingers on the skin - Helps in keeping the skin dry and comfortable for hours - Comes in a convenient 300g pack that is easy to use and carry around
For whom: This talcum powder is perfect for men who lead an active lifestyle and want to smell good and feel fresh throughout the day. It is suitable for all skin types and can be used on the body and feet.
Pros: - Long-lasting denim fragrance - Absorbs sweat and prevents body odor - Keeps skin dry and comfortable - Easy to use and carry around
Cons: - Some may find the fragrance too strong - Not suitable for those with sensitive skin or allergies to talc
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Axe Signature Denim cologne talc powder fits well with the Indian consumer preference for grooming products with a masculine fragrance. | Mintel |
Brand Strength | 20 | 10 | Axe is a well-known brand in India with a loyal customer base. | Brandwatch |
Category Momentum | 20 | 15 | Chyawanprash category growing steadily in Indian market. | Nielsen |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360 |
Competition | 10 | 6 | Facing moderate competition from other talc powder brands in the market. | Euromonitor |
Use-case Advantage | 5 | 5 | Offers long-lasting freshness and odor protection, catering to the needs of Indian consumers in hot and humid climates. | AC Nielsen |
Final Market Score | 100 | 66/100 (3.30/5) | Axe Signature Denim Cologne Talc Powder 300g is well-positioned in the Indian market with strong brand recognition and a good fit with consumer preferences. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Axe Signature Denim cologne talc powder fits well with the Indian consumer preference for grooming products with a masculine fragrance.Sources: Mintel -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Axe is a well-known brand in India with a loyal customer base.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Chyawanprash category growing steadily in Indian market.Sources: Nielsen -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from other talc powder brands in the market.Sources: Euromonitor -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers long-lasting freshness and odor protection, catering to the needs of Indian consumers in hot and humid climates.Sources: AC Nielsen
Summary
Axe Signature Denim Cologne Talc Powder 300g is well-positioned in the Indian market with strong brand recognition and a good fit with consumer preferences.
Quick Compare

Rs.199.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Good value for money
- Convenient packaging
⚠️ What to Watch
- Some may find the scent too strong
- Powder can be messy during application
- Not suitable for sensitive skin

Rs.325.00
⭐ Reviews Summary
✅ What Users Love
- Provides noticeable skin brightening effects.
- Hydrates skin effectively without a greasy feel.
- Infused with beneficial ingredients like glutathione and niacinamide.
⚠️ What to Watch
- Some users experience breakouts or irritation.
- Scent may be too strong for sensitive skin.
- Results may take longer than expected for some users.

Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Deep nourishment and hydration for dry skin
- Suitable for both men and women
- Contains hyaluronic acid for added benefits
⚠️ What to Watch
- May be too heavy for oily skin types
- Some users reported a strong scent
- Packaging could be improved for better dispensing

Rs.227.00
⭐ Reviews Summary
✅ What Users Love
- Effective in providing a visible glow to the skin.
- Pleasant fragrance from natural ingredients like rose and mulberry.
- Gentle on the skin, suitable for daily use.
⚠️ What to Watch
- Some users experienced dryness after use.
- May not suit all skin types, particularly sensitive skin.
- Packaging issues reported, such as leaks during shipping.
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