Philips Hair Dryer - Smooth Dry 1600W - Purple

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Philips Hair Dryer - Smooth Dry 1600W - Purple
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Powerful drying with less heat to prevent hair damage
  • Ionic care for smooth and shiny hair
  • 3 styling options for salon-like blowout
  • Comes with a 2-year warranty for peace of mind

Market-Based Score (India)

76/100 (3.80/5)
Good value
Philips Hair Dryer BHD318 00 Purple holds a strong position in the Indian hair styling market.

⭐ Reviews Summary

✅ What Users Love

  • Powerful drying capability with 1600 watts.
  • Ionic care technology leaves hair smooth and shiny.
  • Multiple styling options for versatile use.

⚠️ What to Watch

  • Can be heavy and cumbersome to hold for extended periods.
  • Some users report it being noisy during operation.
  • Limited heat settings may not suit all hair types.
Rs.2,199.00 Rs.2,495.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Dryer
Power 1600 Watts
Styling Options 3
Cool Shot Yes
Ionic Care Yes
Suitable For Men & Women
Warranty 2 Years
Details


This Philips hair dryer is designed to provide powerful drying while using less heat, helping to prevent damage to your hair.

Key features include ionic care for smooth and shiny hair, 3 styling options for a salon-like blowout, 1600 watts of power, and a cool shot function to set your style in place.

This hair dryer is suitable for both men and women looking for a reliable and efficient styling tool.

Pros: Powerful drying, less heat damage, versatile styling options, cool shot function, 2-year warranty.

Cons: Some users may find the purple color scheme to be too bold.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Hair dryer offers powerful drying with less heat and ionic care, meeting consumer needs. GfK
Brand Strength 20 18 Philips is a trusted brand known for quality and innovation. Brandwatch
Category Momentum 20 15 Growing demand for hair styling products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar models in the market. Euromonitor
Competition 10 8 Facing competition from other established brands offering similar features. Nielsen
Use-case Advantage 5 5 Provides 3 styling options for salon-like blow dry, appealing to both men and women. Retail360
Final Market Score 100 76/100 (3.80/5) Philips Hair Dryer BHD318 00 Purple holds a strong position in the Indian hair styling market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Hair dryer offers powerful drying with less heat and ionic care, meeting consumer needs.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Philips is a trusted brand known for quality and innovation.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for hair styling products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar models in the market.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established brands offering similar features.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Provides 3 styling options for salon-like blow dry, appealing to both men and women.
    Sources: Retail360
Summary
Philips Hair Dryer BHD318 00 Purple holds a strong position in the Indian hair styling market.

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Price Comparison

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Philips Hair Dryer Powerful Drying with Less HeatIIonic Care for Smooth Shiny HairI 3 Styling Options for Salon like BlowdryI 1600 WattsI Cool ShotI Men WomenI 2 Year WarrantyI BHD318 00 Purple

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