FURR Brightening Roll On 40ml
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Reduces pigmentation and dark spots on underarms effectively
- Prevents body odor and keeps you feeling fresh all day
- Brightens and smoothens skin for a more even tone
- Antiperspirant properties help control sweat and keep you dry
Market-Based Score (India)
66/100 (3.30/5)
Decent Innovative underarm roll-on with unique features positioned well in the competitive Indian market.
Rs.359.00 Rs.499.00
Best price from
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Details
Key Features: - Contains AHA and BHA to help exfoliate and brighten underarm skin - Infused with kojic acid to reduce pigmentation and dark spots - Lush Flora fragrance for a refreshing scent - Dermatologically tested and safe for all skin types
For whom: - Suitable for individuals looking to address pigmentation, dark underarms, and body odour - Ideal for those with sensitive skin due to its dermatologically tested formula
Pros: - Effectively reduces pigmentation and dark spots on the underarms - Prevents body odour and keeps you feeling fresh all day - Brightens and smoothens the skin for a more even tone - Antiperspirant properties help control sweat and keep you dry
Cons: - May not show immediate results and require consistent use for best effects - Fragrance may not be suitable for those with fragrance sensitivities
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Unique combination of ingredients catering to specific needs like pigmentation reduction and skin brightening. | Vogue, Elle |
| Brand Strength | 20 | 10 | Established brand with a loyal customer base in the beauty and personal care segment. | Brand Equity, Business Standard |
| Category Momentum | 20 | 15 | Growing demand for innovative underarm care products in Indian market. | Mintel, Euromonitor |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium underarm care products in the market. | Retail360, Business Today |
| Competition | 10 | 6 | Facing competition from established antiperspirant brands offering similar benefits in the market. | Vogue, Elle |
| Use-case Advantage | 5 | 5 | Addresses multiple concerns like pigmentation, odor, and skin brightening in a single product. | Femina, Cosmopolitan |
| Final Market Score | 100 | 66/100 (3.30/5) | Innovative underarm roll-on with unique features positioned well in the competitive Indian market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Unique combination of ingredients catering to specific needs like pigmentation reduction and skin brightening.Sources: Vogue, Elle -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Established brand with a loyal customer base in the beauty and personal care segment.Sources: Brand Equity, Business Standard -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for innovative underarm care products in Indian market.Sources: Mintel, Euromonitor -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium underarm care products in the market.Sources: Retail360, Business Today -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from established antiperspirant brands offering similar benefits in the market.Sources: Vogue, Elle -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses multiple concerns like pigmentation, odor, and skin brightening in a single product.Sources: Femina, Cosmopolitan
Summary
Innovative underarm roll-on with unique features positioned well in the competitive Indian market.
Quick Compare
Rs.249.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing pigmentation
- Prevents body odor effectively
- Skin brightening properties
⚠️ What to Watch
- Strong fragrance may not be suitable for everyone
- Some users experienced skin irritation
- Roll-on application may be inconvenient for some users
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Organic beetroot powder
- Nourishes skin
- Aids in heart health
⚠️ What to Watch
- Strong taste may not be appealing to all
- Some users experienced clumping when mixing
- Packaging could be improved for better storage
Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Leaves skin feeling soft and moisturized
- Paraben-free and gentle on skin
⚠️ What to Watch
- Some users found the scent too strong
- Soap bars can melt quickly if left in water
- Packaging could be improved for better storage
Rs.365.00
⭐ Reviews Summary
✅ What Users Love
- Effective mosquito repellent for up to 6 hours.
- DEET-free formula safe for babies and mothers.
- Pleasant fragrance of Tulsi, Lavender, and Eucalyptus.
⚠️ What to Watch
- May require reapplication for extended outdoor use.
- Some users find the scent too strong.
- Limited effectiveness in heavily infested areas.
Where to Buy
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