Axe Excite Deodorant - 48H Protection - 150ml

0 reviews
Axe Excite Deodorant - 48H Protection - 150ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience 48-hour odour protection with Axe Excite Deodorant Body Spray for Men
  • Enjoy the crisp coconut and black pepper scent that keeps you feeling fresh all day
  • Benefit from a long-lasting formula in a convenient spray bottle for easy application
  • Ideal for active men who want to stay fresh and odour-free during any activity

Market-Based Score (India)

66/100 (3.30/5)
Decent
Axe Excite 48H Odour Protection Deodorant Body Spray for Men is well-positioned in the competitive Indian men's grooming market.

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting odor protection
  • Refreshing coconut and black pepper scent
  • Convenient spray bottle

⚠️ What to Watch

  • Some users find the scent too strong
  • May cause skin irritation for sensitive individuals
  • Price is relatively high compared to other deodorants
Rs.199.00 Rs.199.00
Best price from Amazon.in Amazon.in
Key Features
Category Deodorant
Scent Crisp Coconut & Black Pepper
Protection Duration 48 hours
Volume 150ml
Application Spray
Pros Long-lasting odour protection, Refreshing scent, Convenient spray bottle, Easy to use
Cons Some users may find the scent too strong, May leave white marks on dark clothing
Details
About Product: Axe Excite Deodorant Body Spray for Men is a long-lasting and effective deodorant that provides 48-hour odour protection. The crisp coconut and black pepper scent leaves you feeling fresh and confident all day long.

Key Features: - 48-hour odour protection - Crisp coconut and black pepper scent - Long-lasting formula - Convenient spray bottle for easy application

For Whom: This deodorant is ideal for men who lead active lifestyles and want to stay fresh and odour-free throughout the day. Whether you're hitting the gym, heading to work, or going out with friends, Axe Excite Deodorant Body Spray will keep you feeling and smelling great.

Pros: - Long-lasting odour protection - Refreshing scent - Convenient spray bottle - Easy to use

Cons: - Some users may find the scent too strong - May leave white marks on dark clothing

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Coconut & black pepper scent aligns with current market trends. Mintel
Brand Strength 20 15 Axe is a well-established brand in the Indian market. Kantar
Category Momentum 20 10 Strong growth in men's grooming products in India. Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. GfK
Competition 10 6 Facing competition from other established deodorant brands. IRI
Use-case Advantage 5 5 Long-lasting odour protection appeals to Indian consumers. Nielsen
Final Market Score 100 66/100 (3.30/5) Axe Excite 48H Odour Protection Deodorant Body Spray for Men is well-positioned in the competitive Indian men's grooming market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Coconut & black pepper scent aligns with current market trends.
    Sources: Mintel
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Axe is a well-established brand in the Indian market.
    Sources: Kantar
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Strong growth in men's grooming products in India.
    Sources: Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: GfK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established deodorant brands.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting odour protection appeals to Indian consumers.
    Sources: Nielsen
Summary
Axe Excite 48H Odour Protection Deodorant Body Spray for Men is well-positioned in the competitive Indian men's grooming market.

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Where to Buy

Amazon India
₹199.00
2-3 days · ⭐ 4.3/5
Buy
Flipkart
₹199.00
2-4 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹210.00
N/A · ⭐ 4.1/5
-
Big Bazaar
₹215.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
199.00 2-3 days 4.3/5 Buy Now
Flipkart
199.00 2-4 days 4.2/5 Buy Now
Reliance Fresh
210.00 N/A 4.1/5 -
Big Bazaar
215.00 N/A 4/5 -

Price Comparison

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Amazon.in More Detail

Rs.199.00 Rs.199.00

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