Devaconcepts Ultra Defining Gel 12 0 Flu
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Provides long-lasting hold and definition for curly hair
- Free of sulfates, parabens, and silicones for healthier curls
- Enhances curl definition without leaving hair crunchy or stiff
- Ideal for achieving soft, defined curls with volume and movement
Market-Based Score (India)
76/100 (3.80/5)
Good value DevaCurl Ultra Defining Gel is well-positioned in the Indian market for curl-enhancing products.
Key Features
Category | Hair Styling Gel |
---|---|
Size | 12 oz |
Sulfate-Free | Yes |
Paraben-Free | Yes |
Silicone-Free | Yes |
Humidity-Resistant | Yes |
Hold | Long-lasting |
Texture | Lightweight |
Suitable For | Curly and Wavy Hair |
Pros | Enhances curl definition |
Cons | Potential build-up if not washed out |
Details
Devaconcepts Ultra Defining Gel 12 0 Flu
- The DevaCurl Ultra Defining Gel is a top-rated hair gel that provides long-lasting hold and definition for curly hair. This gel is free of sulfates, parabens, and silicones, making it a healthier option for those looking to enhance their natural curls.- Key features of this gel include its lightweight formula that won't weigh hair down, its humidity-resistant properties that help prevent frizz, and its ability to enhance curl definition without leaving hair crunchy or stiff.
- This product is ideal for individuals with curly or wavy hair looking to achieve soft, defined curls without sacrificing volume or movement. The DevaCurl Ultra Defining Gel is suitable for all hair types and textures, from loose waves to tight coils.
- Pros of this gel include its long-lasting hold, its ability to enhance curl definition, and its lightweight formula that doesn't leave hair sticky or greasy. However, some users may find the price point of this product to be higher than other hair gels on the market.
- Cons of this product may include the strong hold that some users find too stiff for their liking, as well as potential build-up if not properly washed out of the hair. Overall, the DevaCurl Ultra Defining Gel is a popular choice for those looking to enhance their curls and combat frizz.
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The gel's formulation suits the needs of Indian consumers with curly hair | Vogue India |
Brand Strength | 20 | 18 | DevaCurl is a well-known brand with a loyal customer base in India | Brandwatch |
Category Momentum | 20 | 15 | Growing demand for curl-enhancing products in Indian market | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market | Retail360 |
Competition | 10 | 10 | Facing increasing competition from local and international brands in the segment | Beauty Launchpad |
Use-case Advantage | 5 | 3 | Offers long-lasting hold and definition for curly hair | Elle India |
Final Market Score | 100 | 76/100 (3.80/5) | DevaCurl Ultra Defining Gel is well-positioned in the Indian market for curl-enhancing products. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The gel's formulation suits the needs of Indian consumers with curly hairSources: Vogue India -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: DevaCurl is a well-known brand with a loyal customer base in IndiaSources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for curl-enhancing products in Indian marketSources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the marketSources: Retail360 -
Competition 10/10
Weight: 10Contribution: 10Rationale: Facing increasing competition from local and international brands in the segmentSources: Beauty Launchpad -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Offers long-lasting hold and definition for curly hairSources: Elle India
Summary
DevaCurl Ultra Defining Gel is well-positioned in the Indian market for curl-enhancing products.
Quick Compare

Rs.7,399.00
⭐ Reviews Summary
✅ What Users Love
- Enhances curl definition
- Long-lasting hold
- Non-sticky texture
⚠️ What to Watch
- Some users experienced dryness
- May cause build-up over time
- Scent may be overpowering for some

Rs.9,600.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Luxurious packaging
- Unique and sophisticated scent
⚠️ What to Watch
- Expensive price point
- Some may find the scent too strong
- Limited availability in stores

Rs.299.00
⭐ Reviews Summary
✅ What Users Love
- Provides good coverage for blemishes and spots.
- Gives a natural glow without looking cakey.
- Lightweight formula suitable for normal skin.
⚠️ What to Watch
- Limited shade range may not suit all skin tones.
- Can wear off quickly in humid conditions.
- May cause breakouts for sensitive skin types.

Rs.300.00
⭐ Reviews Summary
✅ What Users Love
- Non-sticky formula that leaves hair feeling light
- Contains natural ingredients like Bhringraj and 17 Ayurvedic herbs
- Effective for moisturizing and nourishing all hair types
⚠️ What to Watch
- Some users report a strong herbal scent that may not be appealing
- Results may take time to become noticeable for some individuals
- Packaging issues reported, such as difficulty in dispensing the product
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Devaconcepts Ultra Defining Gel 12 0 Flu
In Stock
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Rs.5,401.00 Rs.7,399.00 COD
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GO TO STORE GO TO STORE |
Devaconcepts Ultra Defining Gel 12 0 Flu
In Stock
COD
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