Devaconcepts Ultra Defining Gel 12 0 Flu

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Provides long-lasting hold and definition for curly hair
  • Free of sulfates, parabens, and silicones for healthier curls
  • Enhances curl definition without leaving hair crunchy or stiff
  • Ideal for achieving soft, defined curls with volume and movement

Market-Based Score (India)

76/100 (3.80/5)
Good value
DevaCurl Ultra Defining Gel is well-positioned in the Indian market for curl-enhancing products.
Rs.5,401.00 Rs.7,399.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Styling Gel
Size 12 oz
Sulfate-Free Yes
Paraben-Free Yes
Silicone-Free Yes
Humidity-Resistant Yes
Hold Long-lasting
Texture Lightweight
Suitable For Curly and Wavy Hair
Pros Enhances curl definition
Cons Potential build-up if not washed out
Details

Devaconcepts Ultra Defining Gel 12 0 Flu

- The DevaCurl Ultra Defining Gel is a top-rated hair gel that provides long-lasting hold and definition for curly hair. This gel is free of sulfates, parabens, and silicones, making it a healthier option for those looking to enhance their natural curls.

- Key features of this gel include its lightweight formula that won't weigh hair down, its humidity-resistant properties that help prevent frizz, and its ability to enhance curl definition without leaving hair crunchy or stiff.

- This product is ideal for individuals with curly or wavy hair looking to achieve soft, defined curls without sacrificing volume or movement. The DevaCurl Ultra Defining Gel is suitable for all hair types and textures, from loose waves to tight coils.

- Pros of this gel include its long-lasting hold, its ability to enhance curl definition, and its lightweight formula that doesn't leave hair sticky or greasy. However, some users may find the price point of this product to be higher than other hair gels on the market.

- Cons of this product may include the strong hold that some users find too stiff for their liking, as well as potential build-up if not properly washed out of the hair. Overall, the DevaCurl Ultra Defining Gel is a popular choice for those looking to enhance their curls and combat frizz.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The gel's formulation suits the needs of Indian consumers with curly hair Vogue India
Brand Strength 20 18 DevaCurl is a well-known brand with a loyal customer base in India Brandwatch
Category Momentum 20 15 Growing demand for curl-enhancing products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market Retail360
Competition 10 10 Facing increasing competition from local and international brands in the segment Beauty Launchpad
Use-case Advantage 5 3 Offers long-lasting hold and definition for curly hair Elle India
Final Market Score 100 76/100 (3.80/5) DevaCurl Ultra Defining Gel is well-positioned in the Indian market for curl-enhancing products.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The gel's formulation suits the needs of Indian consumers with curly hair
    Sources: Vogue India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: DevaCurl is a well-known brand with a loyal customer base in India
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for curl-enhancing products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Retail360
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing increasing competition from local and international brands in the segment
    Sources: Beauty Launchpad
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Offers long-lasting hold and definition for curly hair
    Sources: Elle India
Summary
DevaCurl Ultra Defining Gel is well-positioned in the Indian market for curl-enhancing products.

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Where to Buy

Nykaa
₹2500.00
3-5 days · ⭐ 4.2/5
Buy
Amazon India
₹2200.00
2-4 days · ⭐ 4.0/5
Buy
Sephora India
₹2300.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹2400.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
2500.00 3-5 days 4.2/5 Buy Now
Amazon India
2200.00 2-4 days 4.0/5 Buy Now
Sephora India
2300.00 N/A 4.3/5 -
Health & Glow
2400.00 N/A 4.1/5 -

Price Comparison

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Rs.5,401.00 Rs.7,399.00

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Devaconcepts Ultra Defining Gel 12 0 Flu

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Rs.5,401.00 Rs.7,399.00