Barbie Kids Toothbrush

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Designed for children who love Barbie, making brushing fun
Small head and extra soft bristles for gentle cleaning on teeth and gums
Vibrant Barbie design appeals to young children, encouraging regular brushing
Ideal for parents wanting to make oral hygiene fun and instill good dental habits

Market-Based Score (India)

76/100 (3.80/5)

Good value

Colgate Barbie Kids Toothbrush holds a strong position in the growing Indian kids oral care market.

Rs.79.00 Rs.79.00

Best price from

Amazon.in

Key Features

Category	Toothbrush
Design	Barbie
Head Size	Small
Bristles	Extra Soft
Handle	Easy-to-grip
Target Audience	Children
Motivation	Encourages regular brushing
Pros	Vibrant design, gentle cleaning, easy grip

Details

This Colgate Kids Barbie Toothbrush is designed specifically for children who love Barbie and want to make brushing their teeth more fun. It features a small head and extra soft bristles, making it gentle on children's teeth and gums. The vibrant Barbie design is sure to appeal to young children and encourage regular brushing.

Key features of this toothbrush include a small head that fits comfortably in children's mouths, extra soft bristles that are gentle on teeth and gums, and a Barbie design that makes brushing fun for kids. The handle is also easy for children to grip, making it easier for them to brush properly.

This toothbrush is suitable for children of all ages who enjoy Barbie and may need extra motivation to brush their teeth regularly. It is ideal for parents looking to make oral hygiene fun for their children and encourage good dental habits from a young age.

Pros: - Vibrant Barbie design that appeals to children - Small head and extra soft bristles for gentle cleaning - Easy-to-grip handle for children - Encourages regular brushing habits Cons: - May be more expensive than basic toothbrushes - Some children may outgrow the Barbie design and lose interest in using the toothbrush

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Barbie theme appeals to kids, soft bristles suitable for children's teeth.	Euromonitor
Brand Strength	20	18	Colgate is a trusted brand in India known for quality oral care products.	Brandwatch
Category Momentum	20	15	Growing demand for kids oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar kids toothbrushes in the market.	GfK
Competition	10	8	Facing competition from other established kids toothbrush brands in India.	Nielsen
Use-case Advantage	5	5	Designed specifically for kids, making brushing fun and engaging.	Statista
Final Market Score	100	76/100 (3.80/5)	Colgate Barbie Kids Toothbrush holds a strong position in the growing Indian kids oral care market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Barbie theme appeals to kids, soft bristles suitable for children's teeth.

Sources: Euromonitor
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Colgate is a trusted brand in India known for quality oral care products.

Sources: Brandwatch
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for kids oral care products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar kids toothbrushes in the market.

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from other established kids toothbrush brands in India.

Sources: Nielsen
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Designed specifically for kids, making brushing fun and engaging.

Sources: Statista