Play Charcoal Cleanse - 236ml

0 reviews
Play Charcoal Cleanse - 236ml
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Deep cleansing body wash with activated charcoal effectively removes dirt and impurities
  • Lactic acid improves skin texture for a smoother feel
  • Glycolic acid exfoliates for a clearer complexion
  • Convenient 236ml size ideal for travel or daily use

Market-Based Score (India)

76/100 (3.80/5)
Good value
Innovative body wash with strong brand backing positioned well in growing premium skincare segment.

⭐ Reviews Summary

✅ What Users Love

  • Effective exfoliation for skin texture improvement
  • Refreshing and invigorating scent
  • Leaves skin feeling clean and smooth

⚠️ What to Watch

  • May be too harsh for sensitive skin
  • Some users experienced dryness after prolonged use
  • Price point may be considered high for the quantity
Rs.155.00 Rs.185.00
Best price from Amazon.in Amazon.in
Key Features
Category Body Wash
Size 236ml
Key Ingredients Activated Charcoal, Lactic Acid, Glycolic Acid
Benefits Deep cleansing, Improves skin texture, Exfoliation
Pros Detoxifies skin, Smooths texture, Clears complexion
Cons Not suitable for sensitive skin, May be too harsh for daily use
Price 399.0000
Details


Key Features:
- Deep cleansing body wash with activated charcoal
- Helps remove dirt and impurities
- Contains lactic acid to improve skin texture
- Includes glycolic acid for exfoliation
- Comes in a convenient 236ml size
For whom:
This product is perfect for individuals looking for a deep cleansing body wash that effectively removes dirt and impurities while also improving skin texture and exfoliating the skin. Pros:
- Activated charcoal helps detoxify the skin
- Lactic acid smooths and refines skin texture
- Glycolic acid exfoliates for a clearer complexion
- Convenient size for travel or daily use
Cons:
- May not be suitable for individuals with sensitive skin
- Some users may find the exfoliating acids too harsh for daily use

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative formulation with popular exfoliating acids for skin texture improvement. Vogue
Brand Strength 20 18 Established brand with a loyal customer base in the skincare segment. Brand Equity
Category Momentum 20 15 Growing demand for premium body wash products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium body wash products in the market. Retail360
Competition 10 8 Facing competition from established and emerging brands offering similar skincare solutions. Euromonitor
Use-case Advantage 5 5 Addresses the need for deep cleansing and exfoliation in a single product. IndiaRetailing
Final Market Score 100 76/100 (3.80/5) Innovative body wash with strong brand backing positioned well in growing premium skincare segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Innovative formulation with popular exfoliating acids for skin texture improvement.
    Sources: Vogue
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base in the skincare segment.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium body wash products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium body wash products in the market.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from established and emerging brands offering similar skincare solutions.
    Sources: Euromonitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for deep cleansing and exfoliation in a single product.
    Sources: IndiaRetailing
Summary
Innovative body wash with strong brand backing positioned well in growing premium skincare segment.

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Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹550.00
2-3 days · ⭐ 4.0/5
Buy
Health & Glow
₹499.00
N/A · ⭐ 4.3/5
-
Apollo Pharmacy
₹520.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Amazon India
550.00 2-3 days 4.0/5 Buy Now
Health & Glow
499.00 N/A 4.3/5 -
Apollo Pharmacy
520.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.155.00 Rs.185.00

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Rs.155.00 Rs.185.00