Biolage Colorlast Shampoo - Vibrant Color - 200ml

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Extend the life of your color-treated hair with this shampoo
  • Maintain vibrancy, depth, and tone for up to 9 weeks
  • Protect your hair color with anti-fade properties
  • Nourish your hair with orchids in this vegan, cruelty-free formula

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Biolage Colorlast Shampoo well in the growing premium hair care segment in India.
Rs.276.00 Rs.285.00
Best price from Amazon.in Amazon.in
Key Features
Category Shampoo
Size 200ml
Vegan Yes
Cruelty-Free Yes
Key Benefit Extends color life
Nourishment Orchid Infused
Pros Maintains vibrancy
Cons Higher price
Details


Key Features:
- Extends the life of color-treated hair
- Helps maintain vibrancy, depth, and tone for up to 9 weeks
- Contains anti-fade properties to protect hair color
- Enriched with orchids for added nourishment
- Vegan and cruelty-free formula
- Comes in a convenient 200ml size
For whom:
Ideal for individuals with color-treated hair who want to preserve their hair color and maintain its vibrancy for longer periods of time.

Pros:
- Effectively protects and maintains color in hair
- Leaves hair feeling nourished and healthy
- Cruelty-free and vegan formula
- Convenient size for travel or everyday use
Cons:
- May be on the pricier side compared to other shampoos
- Some users may not prefer the scent of orchids in the formula

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Orchid infused formula aligns with consumer preference for natural ingredients. Euromonitor
Brand Strength 20 18 Biolage is a well-established brand known for quality hair care products. Brandwatch
Category Momentum 20 15 Growing demand for premium hair care products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium hair care products in India. Nielsen
Competition 10 8 Facing competition from other vegan and cruelty-free hair care brands in the market. GfK
Use-case Advantage 5 5 Long-lasting vibrant hair color appeals to consumers seeking durable results. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Biolage Colorlast Shampoo well in the growing premium hair care segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Orchid infused formula aligns with consumer preference for natural ingredients.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Biolage is a well-established brand known for quality hair care products.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium hair care products in India.
    Sources: Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other vegan and cruelty-free hair care brands in the market.
    Sources: GfK
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Long-lasting vibrant hair color appeals to consumers seeking durable results.
    Sources: Kantar
Summary
Strong brand and feature fit position Biolage Colorlast Shampoo well in the growing premium hair care segment in India.

Quick Compare

Biolage Colorlast Shampoo - Vibrant Color - 200ml
Rs.285.00
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Where to Buy

Nykaa
₹305.00
3-5 days · ⭐ 4.2/5
Buy
Amazon India
₹350.00
2-4 days · ⭐ 4.3/5
Buy
Flipkart
₹320.00
2-3 days · ⭐ 4.1/5
Buy
Shoppers Stop
₹399.00
N/A · ⭐ 4.0/5
-
Health & Glow
₹380.00
N/A · ⭐ 4.2/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
305.00 3-5 days 4.2/5 Buy Now
Amazon India
350.00 2-4 days 4.3/5 Buy Now
Flipkart
320.00 2-3 days 4.1/5 Buy Now
Shoppers Stop
399.00 N/A 4.0/5 -
Health & Glow
380.00 N/A 4.2/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.276.00 Rs.285.00

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Biolage Professional Colorlast Shampoo Protects Colored Hair Maintains Vibrancy Depth Tone upto 9 Weeks Anti fade properties Enriched with Orchids Vegan Cruelty Free 200ml

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Best price
Rs.276.00 Rs.285.00