Fiama Cooling Shower Gel Menthol Magnolia 250 ml
Smart Rank ⓘ
73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Experience a refreshing shower with Fiama Cooling Menthol Magnolia Shower Gel
- Infused with menthol and magnolia extracts for a cool, invigorating sensation
- Nourishes and cleanses skin, leaving a lingering, refreshing fragrance
- Ideal for anyone seeking a rejuvenating shower, especially after a long day or workout
Market-Based Score (India)
66/100 (3.30/5)
Decent Fiama Cooling Menthol Magnolia Shower Gel holds a strong position in the competitive Indian body wash gels market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 4.4★ | 717 |
Total / Avg | 4.40★ | 717 |
Consensus:
4.40★ from 717 total reviews
Key Features
Category | Personal Care |
---|---|
Product Name | Fiama Cooling Shower Gel Menthol & Magnolia |
Volume | 250 ml |
Key Features | Cooling sensation, Hydrating, Floral scent |
Suitable For | Men and Women |
Pros | Refreshing, Cleanses skin, Invigorating scent |
Cons | Intense cooling sensation, Floral scent may not appeal to all |
Details
Fiama Cooling Shower Gel Menthol Magnolia 250 ml
Fiama Cooling Shower Gel in Menthol & Magnolia is a refreshing body wash that gives a cooling sensation to the skin while leaving it feeling clean and hydrated. The menthol provides a stimulating and invigorating effect, while the magnolia adds a delicate floral scent to the shower experience.Key Features: - Menthol provides a cooling sensation - Magnolia adds a refreshing floral scent - Cleanses the skin without stripping it of its natural oils - Hydrates and moisturizes the skin - Leaves skin feeling refreshed and revitalized
For whom: Fiama Cooling Shower Gel is suitable for both men and women who enjoy a cooling shower experience and want to feel refreshed and invigorated after a long day.
Pros: - Provides a cooling sensation that feels refreshing - Leaves skin feeling clean and hydrated - Invigorating scent of menthol and magnolia - Suitable for daily use Cons: - Some may find the cooling sensation too intense - The floral scent may not be appealing to everyone
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Innovative cooling menthol and magnolia fragrance appeals to Indian consumers. | Nielsen |
Brand Strength | 20 | 15 | Strong brand recognition and loyalty among Indian consumers. | Brand Equity |
Category Momentum | 20 | 10 | Growing demand for body wash gels in Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360 |
Competition | 10 | 6 | Facing moderate competition from established and new brands in the segment. | Euromonitor |
Use-case Advantage | 5 | 5 | Offers refreshing and soothing experience suitable for Indian climate. | IMRB |
Final Market Score | 100 | 66/100 (3.30/5) | Fiama Cooling Menthol Magnolia Shower Gel holds a strong position in the competitive Indian body wash gels market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Innovative cooling menthol and magnolia fragrance appeals to Indian consumers.Sources: Nielsen -
Brand Strength 15/20
Weight: 20Contribution: 15Rationale: Strong brand recognition and loyalty among Indian consumers.Sources: Brand Equity -
Category Momentum 10/20
Weight: 20Contribution: 10Rationale: Growing demand for body wash gels in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from established and new brands in the segment.Sources: Euromonitor -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Offers refreshing and soothing experience suitable for Indian climate.Sources: IMRB
Summary
Fiama Cooling Menthol Magnolia Shower Gel holds a strong position in the competitive Indian body wash gels market.
Quick Compare

Rs.259.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing menthol sensation
- Pleasant magnolia fragrance
- Leaves skin feeling cool and rejuvenated
⚠️ What to Watch
- Scent may be too strong for some
- Not suitable for individuals with sensitive skin
- Price point may be higher compared to similar products

Rs.240.00
⭐ Reviews Summary
✅ What Users Love
- Quick absorbing formula
- Non sticky texture
- Leaves skin healthy, soft, and glowing
⚠️ What to Watch
- Strong fragrance that may not be liked by everyone
- May not be suitable for very dry skin
- Some users experienced breakouts after use

Rs.627.00
⭐ Reviews Summary
✅ What Users Love
- Gentle on sensitive skin
- Leaves skin feeling soft and smooth
- Effective in treating skin conditions like eczema
⚠️ What to Watch
- Price is on the higher side compared to other soaps
- Some users found the scent too strong
- Soap bar size is smaller than expected

Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces dark spots and pigmentation.
- Leaves skin feeling hydrated and radiant.
- Lightweight texture absorbs quickly without greasiness.
⚠️ What to Watch
- May cause irritation for sensitive skin types.
- Results can take time to become noticeable.
- Some users report a strong fragrance that may be off-putting.
Where to Buy
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