Aveeno Stress Relief Body Wash with Soothing Oat Lavender Chamomile Ylang Ylang Essential

Aveeno Stress Relief Body Wash with Soothing Oat Lavender Chamomile Ylang Ylang Essential

The Aveeno Stress Relief Body Wash is designed to help calm and relax your mind while cleansing your body. Infused with soothing oat, lavender, chamomile, and ylang-ylang essential oils, this body wash provides a calming and luxurious experience in the shower.

Key Features: - Made with natural ingredients known for their calming properties - Gentle formula is suitable for daily use - Helps to relieve stress and promote relaxation

For whom: This body wash is perfect for anyone looking to unwind and relieve stress after a long day. The calming scents and gentle formula make it suitable for all skin types, including sensitive skin.

Pros: - Calming scents help promote relaxation - Gentle formula is safe for daily use - Leaves skin feeling soft and moisturized

Cons: - Some may find the scent to be too strong - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The blend of soothing essential oils aligns with Indian consumers' preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Aveeno is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Retail360
Competition	10	8	Facing competition from other established premium body wash brands in India.	Kantar
Use-case Advantage	5	5	Addresses stress relief which is a key concern for Indian consumers.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Aveeno Stress Relief Body Wash well in the Indian market.