Axe Pulse Long Lasting Deodorant Bodyspray for Men 150 ml
Smart Rank ⓘ
71/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Long-lasting protection against body odor for active men
- Energetic fragrance keeps you fresh and confident all day
- Easy-to-use spray format for convenient application
- Dermatologically tested for peace of mind
Market-Based Score (India)
66/100 (3.30/5)
Decent Axe Pulse Long Lasting Deodorant Body Spray for Men holds a strong position in the competitive Indian deodorant market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 3.9★ | 17,571 |
| Total / Avg | 3.90★ | 17,571 |
Consensus:
3.90★ from 17,571 total reviews
Rs.884.00 Rs.1,000.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Deodorant |
|---|---|
| Volume | 150 ml |
| Fragrance | Citrus |
| Protection Duration | 48 hours |
| Application | Spray |
| Target Audience | Men |
| Pros | Long-lasting fragrance, Effective odor protection, Refreshing scent |
| Cons | May irritate sensitive skin, Strong scent for some, Possible white marks on clothing |
Details
Axe Pulse Long Lasting Deodorant Bodyspray for Men 150 ml
Key Features: - Contains a long-lasting fragrance that keeps you smelling fresh all day - Provides 48-hour protection against odor and wetness - Convenient spray bottle for easy application - Infused with energizing citrus notes
For whom: - Men who want to stay fresh and confident throughout the day - Those who have an active lifestyle and need a deodorant that can keep up with their busy schedule
Pros: - Long-lasting fragrance that doesn't fade quickly - Effective odor and wetness protection - Refreshing citrus scent - Easy to apply
Cons: - May not be suitable for those with sensitive skin - Some users may find the scent too strong - Could leave white marks on clothing if not allowed to dry properly
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Axe Pulse offers long-lasting fragrance suitable for Indian consumers | Hindu, Business Today |
| Brand Strength | 20 | 10 | Axe is a well-established brand in the Indian market | Brand Equity, Business Standard |
| Category Momentum | 20 | 15 | Deodorant category growing steadily in Indian market | Mint, ET |
| Price Positioning | 20 | 10 | Competitively priced compared to similar deodorants in the market | Forbes India, Business Insider |
| Competition | 10 | 6 | Facing competition from brands like Nivea, Park Avenue, and Wild Stone | The Economic Times, CNBC TV18 |
| Use-case Advantage | 5 | 5 | Axe Pulse is designed for active men with long-lasting freshness needs | Outlook, India Today |
| Final Market Score | 100 | 66/100 (3.30/5) | Axe Pulse Long Lasting Deodorant Body Spray for Men holds a strong position in the competitive Indian deodorant market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Axe Pulse offers long-lasting fragrance suitable for Indian consumersSources: Hindu, Business Today -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Axe is a well-established brand in the Indian marketSources: Brand Equity, Business Standard -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Deodorant category growing steadily in Indian marketSources: Mint, ET -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar deodorants in the marketSources: Forbes India, Business Insider -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing competition from brands like Nivea, Park Avenue, and Wild StoneSources: The Economic Times, CNBC TV18 -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Axe Pulse is designed for active men with long-lasting freshness needsSources: Outlook, India Today
Summary
Axe Pulse Long Lasting Deodorant Body Spray for Men holds a strong position in the competitive Indian deodorant market.
Quick Compare
Rs.245.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Effective at controlling body odor
- Convenient spray bottle
⚠️ What to Watch
- Some users may find the scent too strong
- May cause irritation for sensitive skin
- Price may be higher compared to other deodorants
Rs.2,500.00
⭐ Reviews Summary
✅ What Users Love
- Effective in restoring rough, flaky skin
- Long-lasting 24-hour dry skin relief
- Paraben-free formula
⚠️ What to Watch
- Strong scent that may be overpowering for some
- Can feel greasy on the skin
- May cause irritation for sensitive skin types
Rs.465.00
⭐ Reviews Summary
✅ What Users Love
- Lightweight and non-greasy formula
- Provides long-lasting hydration
- Suitable for all skin types, including sensitive skin
⚠️ What to Watch
- May not be moisturizing enough for very dry skin
- Some users experienced irritation or breakouts
- Packaging can be difficult to dispense product
Rs.2,499.00
⭐ Reviews Summary
✅ What Users Love
- Soothing and calming scent
- Moisturizes well without feeling greasy
- Absorbs quickly into the skin
⚠️ What to Watch
- Some users found the scent too strong
- May not provide long-lasting hydration for very dry skin
- Pump dispenser can be difficult to use when the product is running low
Where to Buy
Price Comparison
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