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Dermi COOL Relief Cream 150g

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Dermi COOL Relief Cream 150g
Smart Rank ⓘ 61/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Instant cooling relief for muscle aches and pains
  • Easy to apply and massage into skin
  • Compact and convenient for on-the-go use
  • Affordable price point for everyday relief

Market-Based Score (India)

66/100 (3.30/5)
Decent
Dermi COOL Menthol Regular Cream 150g is well-positioned in the Chyawanprash segment with a strong brand and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 84
Total / Avg 4.20★ 84
Consensus: 4.20★ from 84 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Soothing menthol sensation
  • Moisturizes skin effectively
  • Non-greasy formula

⚠️ What to Watch

  • Strong menthol scent may be overpowering for some
  • May cause a cooling sensation that is too intense for sensitive skin
  • Packaging could be improved for easier dispensing
Rs.169.00 Rs.200.00
Best price from Amazon.in Amazon.in
Key Features
Category Cooling Gel
Weight 150g
Price 148.0000
Key Ingredients Menthol
Usage Everyday use
Pros Instant cooling relief
Cons Not for broken skin
Suitable For Adults and children over 12
Details
The Dermi COOL Menthol Regular is a cooling gel designed to provide relief from muscle aches, pains, and stiffness. Its menthol formula helps to soothe and calm the skin, leaving a refreshing sensation.

Key Features: - Contains menthol for a cooling effect - Helps relieve muscle aches and pains - Non-greasy formula that absorbs quickly - Suitable for everyday use

For whom: This product is ideal for anyone experiencing muscle soreness or stiffness, whether from exercise, daily activities, or injury. It can be used by adults and children over the age of 12.

Pros: - Provides instant cooling relief - Easy to apply and massage into the skin - Compact and convenient packaging for on-the-go use - Affordable price point

Cons: - Scent may be too strong for some individuals - Not recommended for use on broken skin or open wounds - May cause a tingling sensation on sensitive skin types

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Contains menthol for a cooling effect, aligning with consumer preferences for soothing products. Hindustan Times, The Hindu
Brand Strength 20 10 Established brand with a loyal customer base in the health and wellness segment. ET Brand Equity, The Economic Times
Category Momentum 20 15 Growing demand for traditional Ayurvedic products in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the Chyawanprash category. Livemint, India Today
Competition 10 6 Facing competition from other menthol-based creams and traditional Ayurvedic products in the market. The Times of India, CNBC TV18
Use-case Advantage 5 5 Offers relief from skin irritation and itching, addressing a common consumer need. The Financial Express
Final Market Score 100 66/100 (3.30/5) Dermi COOL Menthol Regular Cream 150g is well-positioned in the Chyawanprash segment with a strong brand and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Contains menthol for a cooling effect, aligning with consumer preferences for soothing products.
    Sources: Hindustan Times, The Hindu
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a loyal customer base in the health and wellness segment.
    Sources: ET Brand Equity, The Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional Ayurvedic products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the Chyawanprash category.
    Sources: Livemint, India Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other menthol-based creams and traditional Ayurvedic products in the market.
    Sources: The Times of India, CNBC TV18
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Offers relief from skin irritation and itching, addressing a common consumer need.
    Sources: The Financial Express
Summary
Dermi COOL Menthol Regular Cream 150g is well-positioned in the Chyawanprash segment with a strong brand and competitive pricing.

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StorePrice (₹)DeliveryRatingLink
Netmeds
225.00 2-4 days 4.2/5 Buy Now
1mg
220.00 3-5 days 4.0/5 Buy Now
Apollo Pharmacy
230.00 N/A 4.3/5 -
Reliance Fresh
235.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.169.00 Rs.200.00

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