Pepsodent Expert Protection Complete Oral Care 140 G

- Pepsodent Expert Protection Complete Oral Care toothpaste is a premium toothpaste that offers complete protection for your oral health.

- Key Features: - Triple protection against cavities, plaque, and gum problems - Enamel protection formula to strengthen and protect teeth - Fresh minty flavor for long-lasting fresh breath - Recommended by dentists for daily use

- For whom: - Suitable for adults and children above 6 years old - Ideal for those looking for comprehensive oral care in one toothpaste

- Pros: - Effective in fighting cavities, plaque, and gum problems - Strengthens enamel for stronger teeth - Leaves mouth feeling fresh and clean - Recommended by dentists

- Cons: - May be slightly more expensive than regular toothpaste - Some users may prefer other flavors over mint

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers comprehensive oral care features suitable for Indian consumers.	Consumer Reports, Retail360
Brand Strength	20	18	Pepsodent is a well-established brand in India with strong consumer trust.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceTrack, RetailScan
Competition	10	8	Facing strong competition from other established oral care brands.	MarketWatch, Business Standard
Use-case Advantage	5	5	Addresses specific oral care needs effectively.	Healthcare India
Final Market Score	100	76/100 (3.80/5)	Pepsodent Expert Protection offers a strong value proposition in the competitive Indian oral care market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—