Pedigree Adult Dry Dog Food, Chicken, Egg & Rice, 3 kg, Contains 37 Essential Nutrients, 100% Complete & Balanced Food for Adult Dogs

Key Features: - Contains 37 essential nutrients for a balanced diet - Made with real chicken, egg, and rice for great taste - Formulated specifically for adult dogs - Promotes healthy digestion and shiny coat

For whom: This product is perfect for adult dog owners who want to provide their pets with a complete and balanced diet that supports overall health and well-being.

Pros: - Nutrient-rich formula supports overall health - Made with high-quality ingredients for optimal nutrition - Promotes healthy digestion and coat

Cons: - Some dogs may be picky about the taste - May not be suitable for dogs with specific dietary restrictions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive blend of essential nutrients for adult dogs.	PetFoodIndustry
Brand Strength	20	18	Pedigree is a well-established and trusted brand in India.	Mintel
Category Momentum	20	15	Growing demand for premium dog food in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing competition from other established premium dog food brands.	PetBusiness
Use-case Advantage	5	5	Tailored to meet the specific dietary needs of adult dogs.	PetGazette
Final Market Score	100	76/100 (3.80/5)	Pedigree Adult Dry Dog Food holds a strong position in the growing Indian market for premium dog food.

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