Pears Pure Gentle Original Body Wash With Glycerin Dermatogically Tested 100 Soap Free Shower gel Imported 500 ml Free Loofah

Pears Pure Gentle Original Body Wash With Glycerin Dermatogically Tested 100 Soap Free Shower gel Imported 500 ml Free Loofah

About Product: Pears Pure Gentle Original Body Wash is a gentle and mild shower gel that is dermatologically tested and soap-free. It is formulated with glycerin to help nourish and moisturize your skin.

Key Features: - Dermatologically tested - Soap-free formula - Contains glycerin for moisturizing benefits - Imported product - Comes with a free loofah - Mild and gentle on skin

For whom: This body wash is suitable for all skin types, including sensitive skin. It is ideal for those looking for a gentle and moisturizing shower gel that will leave their skin feeling soft and refreshed.

Pros: - Gentle and mild on skin - Dermatologically tested - Moisturizing formula - Comes with a free loofah - Suitable for all skin types

Cons: - Some may find the scent too light - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers dermatologically tested formula and free loofah, meeting consumer preferences.	India Today
Brand Strength	20	18	Established brand with good reputation in skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar imported body wash gels.	Business Standard
Competition	10	8	Facing strong competition from local and international body wash gel brands.	The Economic Times
Use-case Advantage	5	5	Provides gentle cleansing suitable for daily use on sensitive skin.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned body wash gel with strong brand and features.

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