Peach and Musk Peach Musk Sulphate Free Keratin Anti Frizz Shampoo For Dry Damaged Hair Enriched With Wheatgerm Argan Oil Nourishing Shampoo For Smooth Dry Frizzy Hair 250 Ml

Peach and Musk Peach Musk Sulphate Free Keratin Anti Frizz Shampoo For Dry Damaged Hair Enriched With Wheatgerm Argan Oil Nourishing Shampoo For Smooth Dry Frizzy Hair 250 Ml

This Peach and Musk Sulphate Free Keratin Anti Frizz Shampoo is specifically formulated for dry, damaged hair. Enriched with wheatgerm and argan oil, it helps nourish and moisturize the hair, leaving it smooth and frizz-free.

Key features of this shampoo include its sulphate-free formula, which is gentle on the hair and scalp, as well as its keratin and anti-frizz properties that help improve the overall health and appearance of the hair.

This shampoo is ideal for those with dry, damaged, or frizzy hair who are looking for a nourishing and moisturizing solution to improve the health and appearance of their hair.

Pros: - Helps nourish and moisturize dry, damaged hair - Leaves hair smooth and frizz-free - Sulphate-free formula is gentle on the hair and scalp

Cons: - May not be suitable for those with oily hair - Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in wheatgerm and argan oil, addressing the needs of dry and frizzy hair	Vogue India, Elle India
Brand Strength	20	10	Established brand with positive reputation in hair care segment	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for sulphate-free and keratin-infused shampoos in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in India	Hindustan Times, The Economic Times
Competition	10	6	Facing strong competition from other established brands offering similar keratin anti-frizz shampoos	India Today, Times of India
Use-case Advantage	5	5	Effective solution for managing dry and damaged hair, meeting a common need in the market	Femina, Cosmopolitan India
Final Market Score	100	66/100 (3.30/5)	A promising sulphate-free keratin shampoo with rich ingredients, competitively priced for Indian consumers.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—