Patanjali Kesh Kanti Anti Dandruff Hair Cleanser 180ML Natural Nourishing Shampoo Herbal Care for Healthy Hair Scalp Cleansers for Men and Women All Hair Types

Patanjali Kesh Kanti Anti Dandruff Hair Cleanser 180ML Natural Nourishing Shampoo Herbal Care for Healthy Hair Scalp Cleansers for Men and Women All Hair Types

Key Features: - Contains natural ingredients like aloe vera, neem, and methi for nourishing hair - Helps to reduce dandruff and maintain a healthy scalp - Suitable for all hair types - Herbal formulation without any harmful chemicals

For whom: - Men and women looking for a natural solution to dandruff and scalp issues - Those with all hair types seeking a gentle and effective cleanser - Individuals interested in herbal hair care products

Pros: - Natural ingredients promote healthy hair and scalp - Helps to reduce dandruff and maintain clean, nourished hair - Suitable for all hair types and safe for regular use

Cons: - Scent may be strong for some individuals - Results may vary for severe dandruff conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-dandruff formula suitable for all hair types	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers	Nielsen
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos in India	Kantar
Competition	10	8	Facing strong competition from established and emerging herbal shampoo brands	IRI
Use-case Advantage	5	5	Addresses common hair and scalp issues faced by Indian consumers	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective anti-dandruff formula, facing competitive market

Factor	Rating (out of 5)	Notes
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