Patanjali Ghee 1L

0 reviews

Smart Rank ⓘ 75/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Premium quality 1 kg pack of Patanjali Cow's Ghee rich in essential nutrients like Vitamin A, D, E, and K.
Suitable for all age groups, ideal for cooking, baking, or as a topping to add healthy fats to your diet.
Patanjali Cow's Ghee is pure, natural, and free from artificial colors, flavors, or preservatives.
Enjoy the rich aroma and taste of this ghee, perfect for those seeking purity, taste, and nutritional benefits.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Patanjali Cow Ghee 1L positioned well in growing Ayurvedic segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	8,504
Total / Avg	4.40★	8,504

Consensus: 4.40★ from 8,504 total reviews

Rs.177.00 Rs.329.00

Best price from

Amazon.in

Details

- About Product: Patanjali Cow's Ghee is a pure and natural form of clarified butter made from cow's milk. It is prepared using traditional methods and has a rich aroma and taste.

- Key Features: This 1 kg pack of ghee is a premium quality product that is rich in essential nutrients like Vitamin A, D, E, and K. It is free from any artificial colors, flavors, or preservatives.

- For whom: This ghee is suitable for all age groups and can be used for cooking, baking, or as a topping on your favorite dishes. It is especially beneficial for those looking to add healthy fats to their diet.

- Pros & Cons: The pros of Patanjali Cow's Ghee include its purity, rich taste, and nutritional benefits. However, some may find the price to be on the higher side compared to other brands. Additionally, those with lactose intolerance or dairy allergies should avoid this product.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	1L pack size and purity of cow ghee align well with consumer preferences.	Business Today, Hindu Business Line
Brand Strength	20	10	Patanjali's strong brand presence and trust among consumers.	Livemint, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other premium ghee brands in the market.	CNBC TV18, Financial Express
Competition	10	6	Facing competition from other established ghee brands and new entrants.	The Hindu, Times of India
Use-case Advantage	5	5	Versatile usage in cooking, religious rituals, and Ayurvedic practices.	India Today
Final Market Score	100	66/100 (3.30/5)	Patanjali Cow Ghee 1L positioned well in growing Ayurvedic segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: 1L pack size and purity of cow ghee align well with consumer preferences.

Sources: Business Today, Hindu Business Line
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Patanjali's strong brand presence and trust among consumers.

Sources: Livemint, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for Ayurvedic products in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to other premium ghee brands in the market.

Sources: CNBC TV18, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established ghee brands and new entrants.

Sources: The Hindu, Times of India
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile usage in cooking, religious rituals, and Ayurvedic practices.

Sources: India Today

Summary

Patanjali Cow Ghee 1L positioned well in growing Ayurvedic segment.

Price Comparison

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Garnier Skin Naturals, Anti-Ageing Cream, Moisturizing, Forming & Smoothing, Wrinkle Lift, 40 g Estimated Delivery: 2-3 days In Stock COD