Patanjali Basmati Rice - Nutrient Rich

0 reviews

Smart Rank ⓘ 60/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy rich aroma and taste of basmati rice
Get essential vitamins and minerals in each bite
Gluten-free option for those with dietary restrictions
Upgrade to high-quality basmati rice option

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and product offering with competitive pricing in growing premium rice market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.8★	26
Total / Avg	3.80★	26

Consensus: 3.80★ from 26 total reviews

Rs.110.00 Rs.120.00

Best price from

Amazon.in

Details

Key Features: - Made from long grain basmati rice - Rich pleasant aroma - Nutrient rich - Gluten-free
For whom: - People looking for a high-quality basmati rice option - Those with gluten sensitivities - Anyone who enjoys the aroma and taste of basmati rice
Pros: - Rich aroma enhances the overall dining experience - Nutrient-rich, providing essential vitamins and minerals - Gluten-free option for those with dietary restrictions
Cons: - May be more expensive compared to regular rice varieties - Some may find the flavor too strong for their liking

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality long grain basmati rice with rich aroma and gluten-free nature aligns with consumer preferences.	Business Today, Hindu Business Line
Brand Strength	20	18	Strong brand recognition and trust among health-conscious consumers.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for premium rice products in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to other premium basmati rice brands in the market.	Financial Express, India Today
Competition	10	5	Facing competition from established basmati rice brands and new entrants in the premium rice segment.	The Hindu, Times of India
Use-case Advantage	5	3	Versatile rice suitable for various Indian dishes and dietary requirements.	Outlook India
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering with competitive pricing in growing premium rice market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High-quality long grain basmati rice with rich aroma and gluten-free nature aligns with consumer preferences.

Sources: Business Today, Hindu Business Line
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Strong brand recognition and trust among health-conscious consumers.

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium rice products in Indian market.

Sources: Mint, Business Standard
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to other premium basmati rice brands in the market.

Sources: Financial Express, India Today
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing competition from established basmati rice brands and new entrants in the premium rice segment.

Sources: The Hindu, Times of India
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Versatile rice suitable for various Indian dishes and dietary requirements.

Sources: Outlook India

Summary

Strong brand and product offering with competitive pricing in growing premium rice market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Patanjali Basmati Rice Silver Long Grain With Rich Pleasant Aroma, Nutrient Rich, Gluten-Free Estimated Delivery: 2-3 days In Stock	Rs.110.00 Rs.120.00 COD	GO TO STORE GO TO STORE
Patanjali Basmati Rice Silver Long Grain With Rich Pleasant Aroma, Nutrient Rich, Gluten-Free Estimated Delivery: 2-3 days In Stock COD