Durum Wheat Penne Pasta - Zero Preservatives - 500g
Why you’ll like it
- Enjoy a healthier pasta option with 100% durum wheat, free from preservatives and maida, perfect for health-conscious consumers.
- Cooking is a breeze with this easy-to-prepare penne pasta; just boil and enjoy a wholesome meal in minutes.
- This 500g pack of penne pasta is versatile and pairs well with a variety of sauces, making it ideal for any dish.
- While slightly pricier than regular pasta, the quality and purity of this product make it a worthwhile choice for your meals.
Market-Based Score (India)
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 3.7★ | 7 |
Total / Avg | 3.70★ | 7 |
Category | Pasta |
---|---|
Type | Penne |
Ingredients | 100% Durum Wheat |
Preservatives | Zero |
Maida | No |
Preparation | Just Boil |
Pack Size | 500g |
Health Benefits | Natural and Wholesome |
Suitability | Dietary Restrictions |
Key Features:
- Made from 100% durum wheat
- Zero preservatives
- No maida
- Easy to prepare, just boil
- Comes in a 500g pack
For whom:
This pasta is perfect for health-conscious individuals who are looking for a natural and wholesome pasta option. It is also suitable for those with dietary restrictions, such as those who are avoiding maida or preservatives.
Pros:
- Made from high-quality durum wheat
- No preservatives or maida
- Easy to cook
- Versatile and can be paired with a variety of sauces and ingredients
Cons:
- Slightly more expensive than regular pasta options
- May have a different texture compared to traditional pasta options due to the absence of maida
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | 100% durum wheat and no preservatives align well with health-conscious consumer preferences. | FoodSafety, ConsumerReports |
Brand Strength | 20 | 10 | Yu is a relatively new brand, gaining traction but not yet widely recognized. | BrandZ, Mint |
Category Momentum | 20 | 15 | Pasta consumption is rising in India due to health trends and convenience. | Nielsen, Statista |
Price Positioning | 20 | 15 | Price is competitive for premium pasta, appealing to middle-class consumers. | EconomicTimes, BusinessStandard |
Competition | 10 | 2 | Competition is strong with established brands dominating the market. | Euromonitor, FMCGInsights |
Use-case Advantage | 5 | 4 | Easy preparation caters to busy lifestyles, enhancing its market appeal. | MarketResearch, FMCGNews |
Final Market Score | 100 | 66/100 (3.30/5) | Yu 100% Durum Wheat Pasta offers a healthy, convenient option in a growing market segment. |
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: 100% durum wheat and no preservatives align well with health-conscious consumer preferences.Sources: FoodSafety, ConsumerReports -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Yu is a relatively new brand, gaining traction but not yet widely recognized.Sources: BrandZ, Mint -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Pasta consumption is rising in India due to health trends and convenience.Sources: Nielsen, Statista -
Price Positioning 15/20
Weight: 20Contribution: 15Rationale: Price is competitive for premium pasta, appealing to middle-class consumers.Sources: EconomicTimes, BusinessStandard -
Competition 2/10
Weight: 10Contribution: 2Rationale: Competition is strong with established brands dominating the market.Sources: Euromonitor, FMCGInsights -
Use-case Advantage 4/5
Weight: 5Contribution: 4Rationale: Easy preparation caters to busy lifestyles, enhancing its market appeal.Sources: MarketResearch, FMCGNews
Quick Compare

⭐ Reviews Summary
✅ What Users Love
- High-quality durum wheat for better texture and taste
- No preservatives or maida, appealing to health-conscious consumers
- Easy to prepare, cooks quickly with just boiling
⚠️ What to Watch
- Some users found it slightly more expensive than regular pasta
- Texture may be too firm for those who prefer softer pasta
- Limited availability in certain regions or stores

⭐ Reviews Summary
✅ What Users Love
- Healthy alternative with no preservatives or artificial ingredients
- Pleasant cheesy flavor and appealing texture
- Quick and easy to prepare, ideal for busy lifestyles
⚠️ What to Watch
- Some users find the taste too mild or bland
- Texture may be too soft for those who prefer firmer pasta
- Higher price point compared to regular instant pasta options

⭐ Reviews Summary
✅ What Users Love
- Healthy alternative to traditional pasta with organic ingredients.
- Gluten-free and made from millet, appealing to health-conscious consumers.
- Good taste and texture, suitable for various dishes.
⚠️ What to Watch
- Higher price point compared to regular pasta options.
- Some users find the cooking time longer than expected.
- Limited availability in local stores.

⭐ Reviews Summary
✅ What Users Love
- Bouncy and chewy texture enhances dishes.
- Made from whole wheat, offering a healthier option.
- Versatile for various Pan Asian recipes.
⚠️ What to Watch
- Cooking time can be longer than expected.
- Some users find the noodles too thick.
- May require additional seasoning for flavor.
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
---|---|---|---|
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100% Durum Wheat Pasta - Penne - Zero Preservatives - No Maida - Just Boil - 500g - Yu Estimated Delivery: 2-3 days
In Stock
|
Rs.75.00 Rs.180.00 COD
|
GO TO STORE GO TO STORE |
100% Durum Wheat Pasta - Penne - Zero Preservatives - No Maida - Just Boil - 500g - Yu Estimated Delivery: 2-3 days
In Stock
COD
|
AI Q&A
Is this pasta suitable for gluten-free diets?
This pasta is made from 100% durum wheat and contains no maida, making it unsuitable for gluten-free diets. Gluten is found in wheat, including durum wheat.
How long does it take to cook this penne pasta?
I don't have that info.
What sauces pair well with this durum wheat pasta?
This 100% durum wheat pasta pairs well with a variety of sauces, including:
- Marinara sauce
- Alfredo sauce
- Pesto sauce
- Bolognese sauce
- Creamy garlic sauce
- Olive oil and garlic
- Tomato basil sauce
- Aglio e olio
- Cheese sauce
- Vegetable sauce
Can this pasta be used in cold pasta salads?
This pasta can be used in cold pasta salads as it is versatile and can be paired with a variety of sauces and ingredients. It is made from 100% durum wheat, contains zero preservatives, and is easy to prepare by just boiling.
Is this product certified organic or non-GMO?
This product does not specify if it is certified organic or non-GMO. It is made from 100% durum wheat, contains zero preservatives, and has no maida.
What is the texture difference compared to traditional pasta?
The texture of 100% Durum Wheat Pasta may differ from traditional pasta due to the absence of maida. Key points include:
- Made from high-quality durum wheat
- May have a different texture compared to traditional pasta
- Zero preservatives, enhancing natural texture
This pasta is designed for health-conscious individuals and those avoiding maida.