Parnell Cicamanu pH Balanced Body Wash 400ml

Parnell Cicamanu pH Balanced Body Wash 400ml

- Parnell Cicamanu pH Balanced Body Wash is a gentle yet effective body wash designed to cleanse the skin without stripping it of its natural oils.

- Key features of this body wash include a pH balanced formula that helps maintain the skin's natural acidity for optimal health, as well as the inclusion of cicamanu extract to soothe and nourish the skin.

- This body wash is suitable for individuals with sensitive skin or those looking for a gentle cleansing option that won't cause irritation or dryness.

- Pros: pH balanced formula, gentle on skin, soothing cicamanu extract. - Cons: May not provide as deep of a cleanse as some other body washes on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers pH balanced formula suitable for Indian skin types.	Beauty Insider, Vogue India
Brand Strength	20	18	Established brand with loyal customer base.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for body wash gels in India.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Business Standard
Competition	10	8	Facing strong competition from both local and international brands.	The Economic Times, Business Today
Use-case Advantage	5	5	Addresses specific skin concerns like dryness or sensitivity.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned body wash gel with strong brand backing in a competitive market.

Factor	Rating (out of 5)	Notes
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