Parle Rusk Elaichi Crunch 400g

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Delicious elaichi-flavored rusk for a tasty snack option
  • Crunchy texture adds to the enjoyment of each bite
  • Convenient packaging for on-the-go snacking
  • Suitable for all ages, making it a versatile snack choice

Market-Based Score (India)

66/100 (3.30/5)
Decent
Parle Rusk Premium Elaichi Flavour offers a well-positioned snack option in the competitive Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 2,561
Total / Avg 4.20★ 2,561
Consensus: 4.20★ from 2,561 total reviews
Rs.67.00 Rs.80.00
Best price from Amazon.in Amazon.in
Details
Flavoured Toast for a delicious snack option. Enjoy the perfect blend of elaichi flavour in crunchy rusk form.

Key Features: Crunchy texture, rich elaichi flavour, 100% vegetarian.

For whom: This product is great for anyone looking for a tasty and convenient snack option. It can be enjoyed by people of all ages.

Pros: Delicious flavour, crunchy texture, convenient packaging for on-the-go snacking.

Cons: May not be suitable for those with nut allergies or sensitivities to elaichi flavour.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Elaichi flavor aligns well with traditional Indian taste preferences. Hindustan Times, The Hindu
Brand Strength 20 10 Parle is a well-established and trusted brand in India. ET Brand Equity, The Economic Times
Category Momentum 20 15 Strong growth in demand for snacks & sweets in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market. Business Today, Livemint
Competition 10 6 Facing moderate competition from other established snack brands. The Financial Express, India Today
Use-case Advantage 5 5 Convenient snack option for tea-time or on-the-go consumption. Outlook India
Final Market Score 100 66/100 (3.30/5) Parle Rusk Premium Elaichi Flavour offers a well-positioned snack option in the competitive Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Elaichi flavor aligns well with traditional Indian taste preferences.
    Sources: Hindustan Times, The Hindu
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Parle is a well-established and trusted brand in India.
    Sources: ET Brand Equity, The Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Strong growth in demand for snacks & sweets in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Business Today, Livemint
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established snack brands.
    Sources: The Financial Express, India Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient snack option for tea-time or on-the-go consumption.
    Sources: Outlook India
Summary
Parle Rusk Premium Elaichi Flavour offers a well-positioned snack option in the competitive Indian market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.67.00 Rs.80.00

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Parle Rusk Premium Elaichi Flavour, 400 Gram - Elaichi

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.67.00 Rs.80.00