Parachute Advansed Soft Touch Body Lotion for Women Men All Skin types 600ml Pure Coconut Milk Honey 100 Natural 72h Moisturisation

Parachute Advansed Soft Touch Body Lotion for Women Men All Skin types 600ml Pure Coconut Milk Honey 100 Natural 72h Moisturisation

About Product: Parachute Advansed Soft Touch Body Lotion is a nourishing and hydrating body lotion enriched with pure coconut milk and honey. It is suitable for both men and women with all skin types, providing 72 hours of moisturization.

Key Features: The key features of this body lotion include its natural ingredients, long-lasting moisturization, and its ability to leave the skin feeling soft and smooth. The formula is non-greasy and gets absorbed quickly into the skin, making it perfect for daily use.

For whom: This body lotion is ideal for individuals looking for a hydrating and nourishing skincare product that is suitable for all skin types. Whether you have dry, oily, or sensitive skin, this lotion will provide the moisture your skin needs.

Pros: - Enriched with pure coconut milk and honey for natural hydration - Long-lasting moisturization for up to 72 hours - Suitable for all skin types and both men and women - Non-greasy formula that absorbs quickly into the skin - Leaves skin feeling soft and smooth

Cons: - The scent may be overpowering for some individuals - Might not be suitable for those with allergies to coconut or honey products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers natural ingredients and long-lasting moisturization.	GfK
Brand Strength	20	18	Strong brand recognition and trust in India.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the features offered.	Euromonitor
Competition	10	8	Facing competition from similar premium body lotions.	Nielsen
Use-case Advantage	5	5	Suitable for all skin types and provides 72h moisturization.	Kantar
Final Market Score	100	76/100 (3.80/5)	Competitively positioned body lotion with strong brand recognition in India.

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