Palmer s Tummy Butter Jar 125 g

Palmer s Tummy Butter Jar 125 g

Palmer's Tummy Butter is a rich and luxurious cream specially formulated to help reduce the appearance of stretch marks during and after pregnancy. It is made with pure cocoa butter, shea butter, and vitamin E to nourish and hydrate the skin, promoting elasticity and helping to prevent stretch marks.

Key features of Palmer's Tummy Butter include its rich and thick texture that melts into the skin, its pleasant cocoa butter scent, and its non-greasy formula that absorbs quickly. It is also free of parabens, mineral oil, phthalates, and dyes, making it safe for use during pregnancy.

This product is ideal for pregnant women and new moms who want to hydrate and protect their skin from stretch marks. It can also be used by anyone looking to improve the elasticity and appearance of their skin.

Pros: 1. Rich and nourishing formula 2. Pleasant fragrance 3. Absorbs quickly 4. Free of harmful ingredients Cons: 1. Some may find the scent too strong 2. Jar packaging may be inconvenient for some users

Overall, Palmer's Tummy Butter is a popular choice for those looking to prevent and reduce stretch marks on their skin. Its unique formula and natural ingredients make it a great option for anyone experiencing changes in their skin during pregnancy or weight fluctuations.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers specific benefits for pregnant women	GfK
Brand Strength	20	10	Palmer's is a well-known brand in the Indian market	Euromonitor
Category Momentum	20	15	Body butters trending due to increased focus on skincare	Mintel
Price Positioning	20	10	Competitively priced compared to similar products	Nielsen
Competition	10	6	Facing moderate competition from other established brands	IRI
Use-case Advantage	5	5	Addresses a common skin concern for many consumers	Kantar
Final Market Score	100	66/100 (3.30/5)	Palmer's Tummy Butter Jar 125g holds a strong position in the competitive body butter segment in India.

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