Palmer s Cocoa Butter Formula Tummy Butter for Stretch Marks 125g

Palmer s Cocoa Butter Formula Tummy Butter for Stretch Marks 125g

Palmer's Cocoa Butter Formula Tummy Butter is a rich and creamy formula specially designed to help reduce the appearance of stretch marks during and after pregnancy. Enriched with Cocoa Butter, Shea Butter, Vitamin E, Collagen, and Elastin, this tummy butter deeply moisturizes the skin, improving its elasticity and promoting skin regeneration.

Key Features: - Formulated with natural ingredients - Clinically proven to improve skin's elasticity - Helps reduce the appearance of stretch marks - Rich and creamy texture for maximum hydration

For whom: This tummy butter is ideal for pregnant women looking to prevent or reduce the appearance of stretch marks on their belly. It is also suitable for anyone experiencing weight fluctuations or looking to improve the overall elasticity and texture of their skin.

Pros: - Deeply moisturizes and nourishes the skin - Helps improve skin elasticity - Pleasant cocoa butter scent - Convenient packaging for easy application

Cons: - Some users may find the scent too strong - May feel greasy on the skin for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The specific features of this product cater well to the needs of Indian consumers looking to prevent stretch marks.	GfK
Brand Strength	20	10	Palmer's is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Body butters are gaining popularity in the Indian market due to increasing focus on skincare.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Kantar
Competition	10	6	Facing moderate competition from both international and local brands offering similar products.	IRI
Use-case Advantage	5	5	Offers targeted solution for stretch marks, a common concern for many Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Palmer's Cocoa Butter Tummy Butter is well-positioned in the Indian body butter market with its effective formulation and competitive pricing.

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