Paithrka Red Rice 1 Kg

0 reviews
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality red rice from Kerala
  • Specially cultivated to retain natural nutrients
  • High in fiber and antioxidants for health-conscious individuals
  • Ideal gluten-free option with traditional Kerala flavors

Market-Based Score (India)

66/100 (3.30/5)
Decent
High-quality red rice with health benefits positioned well in the Indian market

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 2
Total / Avg 5.00★ 2
Consensus: 5.00★ from 2 total reviews
Rs.249.00 Rs.320.00
Best price from Amazon.in Amazon.in
Details

Key Features: - Paithrka Matta Rice is a premium quality red rice from Kerala, known for its rich taste and nutritional benefits. - This rice is specially cultivated and processed to retain its natural nutrients and unique flavor. - It is ideal for those looking for a healthier alternative to white rice, as it is high in fiber and antioxidants.
For whom: - Paithrka Matta Rice is perfect for health-conscious individuals who want to incorporate more whole grains into their diet. - It is also suitable for people who have gluten sensitivity or are looking for a gluten-free option. - This rice is ideal for those who appreciate the traditional flavors of Kerala cuisine.
Pros: - Rich in antioxidants and essential nutrients. - Helps in maintaining a healthy weight and promoting digestion. - Adds a unique flavor and texture to a variety of dishes. Cons: - May take longer to cook compared to white rice. - Some may find the taste and texture of red rice different from regular white rice.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Red rice with health benefits aligns with current consumer preferences Livemint, NDTV
Brand Strength 20 10 Established reputation for exporting quality rice from Kerala The Hindu, Economic Times
Category Momentum 20 15 Growing demand for healthy rice options in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for premium quality red rice Moneycontrol, Financial Express
Competition 10 6 Facing competition from other premium red rice brands in the market CNBC, Business Today
Use-case Advantage 5 5 Versatile rice suitable for traditional Indian recipes Times of India
Final Market Score 100 66/100 (3.30/5) High-quality red rice with health benefits positioned well in the Indian market
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Red rice with health benefits aligns with current consumer preferences
    Sources: Livemint, NDTV
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established reputation for exporting quality rice from Kerala
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy rice options in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for premium quality red rice
    Sources: Moneycontrol, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium red rice brands in the market
    Sources: CNBC, Business Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile rice suitable for traditional Indian recipes
    Sources: Times of India
Summary
High-quality red rice with health benefits positioned well in the Indian market

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.249.00 Rs.320.00

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Paithrka Matta Rice 1 Kg/red rice/kerala specil matta rice/exporting quality/healthy food

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.249.00 Rs.320.00