Ozone Neem Bathing Bar Anti Bacterial Soap for Acne Rashes Enriched with Neem Coconut Oil Castor Oil Paraben Free 125g Pack of 6

Ozone Neem Bathing Bar Anti Bacterial Soap for Acne Rashes Enriched with Neem Coconut Oil Castor Oil Paraben Free 125g Pack of 6

The Ozone Neem Bathing Bar is a specially formulated anti-bacterial soap that is perfect for those dealing with acne, rashes, and other skin irritations. Enriched with the goodness of Neem, Coconut Oil, and Castor Oil, this soap gently cleanses the skin while also nourishing and moisturizing it.

Key features of this soap include its anti-bacterial properties that help in fighting acne-causing bacteria, its soothing and healing properties that help in calming skin irritations, and its paraben-free formula that is safe for all skin types.

This soap is ideal for anyone dealing with acne, rashes, or other skin irritations. It is also suitable for those with sensitive skin as it is gentle yet effective in cleansing and nourishing the skin.

Pros: - Contains natural ingredients like Neem, Coconut Oil, and Castor Oil - Helps in fighting acne-causing bacteria - Soothes and heals skin irritations - Paraben-free formula - Suitable for all skin types

Cons: - Some users may find the scent of Neem overpowering - May not lather as much as traditional soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Neem, Coconut Oil, and Castor Oil, meeting consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	15	Established brand with a reputation for quality and natural ingredients.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 6, appealing to price-conscious Indian consumers.	Retail360
Competition	10	6	Facing competition from other established natural soap brands in the Indian market.	Kantar
Use-case Advantage	5	5	Addresses common skin issues like acne and rashes, meeting a key consumer need.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural soap bar with competitive pricing in a growing market segment.

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