OZiva Vegan Collagen Watermelon for Skin Hair Nails Plant Based Collagen Peptides Supplement for Men Women Non GMO No Sugar Added Powder 200g Pack of 1

OZiva Vegan Collagen Watermelon is a plant-based collagen peptide supplement designed to support healthy skin, hair, and nails. This powder is non-GMO and does not contain any added sugars.

Key Features:
- Plant-based collagen peptides
- Watermelon flavor
- No sugar added
- Non-GMO
- Supports skin, hair, and nail health

For whom:
This product is suitable for both men and women who are looking to improve the health of their skin, hair, and nails in a natural and plant-based way.

Pros:
- Made from plant-based ingredients
- Supports overall health and wellness
- Watermelon flavor makes it enjoyable to drink

Cons:
- Some users may not enjoy the taste of watermelon
- May not be suitable for those with specific dietary restrictions or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Watermelon flavor and skin, hair, and nails benefits align with current consumer preferences.	Gartner
Brand Strength	20	10	Established brand with a reputation for quality supplements.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based collagen supplements in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar collagen supplements in the market.	Forbes
Competition	10	10	Facing moderate competition from other vegan collagen brands in the market.	Nielsen
Use-case Advantage	5	5	Unique formulation catering to both men and women's collagen needs.	Statista
Final Market Score	100	66/100 (3.30/5)	OZiva Vegan Collagen Watermelon positioned well in growing Indian market for plant-based supplements.

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