OZiva Bioactive Plant Protein Mango 500g 25g Protein 5 5 BCAA Pea Isolate Plant based Protein Powder for Women Men Essential Amino Acids Vegan Protein supplement Clean Sugar free

Key Features: - Contains 25g of protein per serving - Enriched with 5.5g of BCAAs - Made from pea isolate plant based protein - Suitable for both men and women - Provides essential amino acids - Vegan protein supplement - Clean and sugar free
For whom: - Athletes - Fitness enthusiasts - Vegans - Anyone looking to increase their protein intake
Pros: - High protein content - Vegan and sugar free - Contains essential amino acids - Suitable for both men and women
Cons: - Might not be suitable for those with pea allergies.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, BCAA inclusion, and vegan attributes align well with current consumer preferences.	Nielsen
Brand Strength	20	10	Established brand with a reputation for quality and innovation.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based protein products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other established plant-based protein brands in the market.	IRI
Use-case Advantage	5	5	Tailored for both men and women, offering essential amino acids for diverse dietary needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in the growing Indian plant-based protein market.

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