Noor Basmati Rice - Fragrant 1kg

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Noor Basmati Rice - Fragrant 1kg
Smart Rank ⓘ 67/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy sweet taste and fragrant aroma of premium Oscar Long Grain Basmati Rice
  • Unpolished, gluten-free, and non-sticky for easy cooking and daily meals
  • Versatile rice perfect for pulao, biryani, fried rice, and more dishes
  • Ideal choice for health-conscious individuals and families seeking flavorful rice

Market-Based Score (India)

76/100 (3.80/5)
Good value
Highly competitive premium basmati rice with strong brand and feature fit.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 68
Total / Avg 4.40★ 68
Consensus: 4.40★ from 68 total reviews
Rs.345.00 Rs.598.00
Best price from Amazon.in Amazon.in
Details
- Oscar Noor Long Grain Basmati Rice is a premium quality rice known for its sweet taste, fragrant aroma, and non-sticky texture. It is unpolished, gluten-free, and easy to cook, making it a perfect choice for daily cooking.

- The key features of Oscar Noor Long Grain Basmati Rice include its long grain size, aromatic fragrance, and quick cooking time. It is a versatile rice that can be used to prepare various dishes like pulao, biryani, fried rice, and more.

- This rice is suitable for anyone looking for nutritious and flavorful rice for their everyday meals. It is a great option for health-conscious individuals, food enthusiasts, and families who enjoy delicious and aromatic rice dishes.

- Pros: Sweet taste, fragrant aroma, non-sticky texture, gluten-free, easy to cook, and versatile for different recipes. Cons: Slightly higher price compared to regular rice varieties.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unpolished, gluten-free, fragrant, and aromatic - aligns with current health-conscious consumer trends. The Hindu, Times of India
Brand Strength 20 18 Established brand with a reputation for quality and taste. Economic Times, India Today
Category Momentum 20 15 Growing demand for premium rice products in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced for a premium basmati rice offering. Livemint, Financial Express
Competition 10 8 Facing competition from other premium basmati rice brands in the market. Business Insider, The Economic Times
Use-case Advantage 5 5 Versatile rice suitable for various dishes, enhancing daily cooking experience. FoodNavigator, Food Business News
Final Market Score 100 76/100 (3.80/5) Highly competitive premium basmati rice with strong brand and feature fit.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unpolished, gluten-free, fragrant, and aromatic - aligns with current health-conscious consumer trends.
    Sources: The Hindu, Times of India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a reputation for quality and taste.
    Sources: Economic Times, India Today
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium rice products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a premium basmati rice offering.
    Sources: Livemint, Financial Express
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other premium basmati rice brands in the market.
    Sources: Business Insider, The Economic Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile rice suitable for various dishes, enhancing daily cooking experience.
    Sources: FoodNavigator, Food Business News
Summary
Highly competitive premium basmati rice with strong brand and feature fit.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.345.00 Rs.598.00

 GO TO STORE GO TO STORE

OSCAR LONG GRAIN BASMATI RICE - NOOR, 1kg (Pack of 2) | Unpolished & Gluten Free | Sweet in Taste, Fragrant & Aromatic | Premium Pulao Rice | Non-Sticky, Easy to Cook | Perfect for Daily Cooking

Estimated Delivery: 2-3 days
In Stock COD

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Rs.345.00 Rs.598.00