Oruntur Premium Knee Brace with Built in 5mm Gel for Knee Pain Knee Caps for Women for Pain Relief Enhanced Support Knee Brace for Ligament Tear Arthritis and Joint Pain Adjustable Breathable for Sports Univeral Size Pack of 1

Oruntur Premium Knee Brace is a top-of-the-line product designed to provide superior support and pain relief for individuals suffering from knee injuries or arthritis.

Key Features: - Built-in 5mm gel padding for added comfort and support - Adjustable and breathable design for a personalized fit - Universal size fits most individuals - Ideal for ligament tears, arthritis, joint pain, and sports-related injuries

For Whom: This knee brace is suitable for women of all ages who are experiencing knee pain or discomfort due to various conditions.

Pros: - Helps reduce pain and discomfort - Provides enhanced support for everyday activities and sports - Adjustable straps for a customized fit - Built-in gel padding for added comfort

Cons: - May feel bulky for some users - Universal size may not fit all individuals perfectly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative gel technology and adjustable design meet consumer needs.	Times of India, India Today
Brand Strength	20	10	Established brand reputation in the orthopedic support market.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for knee pain relief products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium knee braces.	Economic Times, Financial Express
Competition	10	6	Facing moderate competition from established and new brands in the segment.	Business Line, CNBC TV18
Use-case Advantage	5	5	Versatile for sports and daily wear, appealing to a wide audience.	Outlook India
Final Market Score	100	66/100 (3.30/5)	Strong market potential for the Oruntur Premium Knee Brace in the Indian knee support segment.

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