ORJILO Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Body Brush for Bathing Multi Color

ORJILO Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Body Brush for Bathing Multi Color

The ORJILO Silicone Body Back Scrubber is a double-sided bathing brush designed for deep cleaning and exfoliation. Made of high-quality silicone material, this scrubber effectively removes dead skin and dirt, leaving your skin feeling smooth and refreshed.
Key Features: - Double-sided design for versatile use - Made of high-quality silicone material - Helps to exfoliate and remove dead skin - Provides a deep cleaning and massage experience - Multi-color options available
For whom: This body back scrubber is suitable for anyone looking to improve their skin's health and appearance. It is especially beneficial for those with dry or rough skin that requires gentle exfoliation.
Pros: - Easy to use and clean - Versatile design for different areas of the body - Helps to improve skin texture - Provides a relaxing massage experience
Cons: - Some users may find the scrubber too harsh for sensitive skin - The silicone material may wear out over time with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dual-sided scrubber with massage function aligns with consumer preferences.	GfK
Brand Strength	20	10	Established brand reputation in bath accessories.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other bath brush brands.	Nielsen
Use-case Advantage	5	5	Offers deep cleaning and exfoliating benefits for users.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned bath brush with strong features for the Indian market.

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