ORIGAM PELLEMILD DAILY SHAMPOO 200ML

ORIGAM PELLEMILD DAILY SHAMPOO 200ML

Origam Pellemild Daily Shampoo is specially formulated to gently cleanse and moisturize the scalp and hair, leaving it soft, smooth, and healthy-looking. It is suitable for daily use and is free from harsh chemicals and sulfates, making it safe for all hair types, including color-treated hair.

Key Features:
- Gentle formula that cleanses and moisturizes the scalp and hair
- Free from harsh chemicals and sulfates
- Suitable for daily use
- Safe for all hair types, including color-treated hair

For whom:
Origam Pellemild Daily Shampoo is perfect for anyone looking for a gentle yet effective daily shampoo that will leave their hair clean, soft, and manageable. It is suitable for all hair types and is safe for daily use.

Pros:
- Gentle formula that cleanses without stripping the hair
- Leaves hair soft, smooth, and healthy-looking
- Suitable for all hair types, including color-treated hair
- Free from harsh chemicals and sulfates

Cons:
- Some users may find the scent too strong
- May not lather as much as traditional shampoos containing sulfates

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like nourishing formula and pleasant fragrance.	Vogue, Elle
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Retail360, ET Retail
Competition	10	5	Facing strong competition from both local and international brands.	Hindu Business Line, Livemint
Use-case Advantage	5	3	Addresses common hair concerns like dryness and frizz effectively.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Well-positioned shampoo in a competitive market with strong brand loyalty.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—