ORGANIC WELLNESS Licorice Tea II Certified Mulethi II Herbal Tea II 100 Gram Tin

About Product: This Organic Wellness Licorice Tea II is made from certified mulethi and is a herbal tea with a refreshing and naturally sweet flavor. It comes in a 100 gram tin, making it convenient to store and use. Key Features: The key feature of this licorice tea is its organic ingredients that are free from pesticides and harmful chemicals. It is a natural way to enjoy the benefits of licorice while also promoting overall wellness. For whom: This licorice tea is suitable for anyone looking for a caffeine-free beverage that is both soothing and delicious. It is a great option for those who enjoy herbal teas and want to explore the benefits of mulethi. Pros: 1. Made from certified mulethi for a pure and authentic flavor. 2. Organic ingredients ensure a high quality and safe product. 3. Convenient tin packaging for easy storage and use. 4. Naturally sweet taste without the need for added sugars. Cons: 1. May not be suitable for those with certain medical conditions or allergies to licorice. 2. Some people may find the flavor of licorice to be too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Licorice and Mulethi aligns with consumer preferences	Retail Today
Brand Strength	20	18	Established reputation for quality organic products	Brand Equity
Category Momentum	20	15	Growing demand for herbal teas in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar herbal teas	Business Standard
Competition	10	8	Facing moderate competition from other herbal tea brands	Grocery Times
Use-case Advantage	5	5	Promotes digestive health and overall well-being	Health Magazine
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique product offering in a growing market segment.

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