Organic Luffa Ridge Gourd Sponge Body Scrubber 4 Piece peerkangai Bath scrub is Body Cleansing Removing Dead Skin Cells and Revitalizing Softer New Skin Loofah Brush Pack of 4

Organic Luffa Ridge Gourd Sponge Body Scrubber 4 Piece peerkangai Bath scrub is Body Cleansing Removing Dead Skin Cells and Revitalizing Softer New Skin Loofah Brush Pack of 4

Key Features: - Made from organic luffa ridge gourd for gentle exfoliation - Removes dead skin cells and promotes softer, revitalized skin - Includes 4 pieces for long-lasting use - Can be used as a body scrubber or loofah brush
For whom: - Ideal for those looking for a natural and eco-friendly way to exfoliate their skin - Suitable for all skin types
Pros: - Organic and sustainable material - Helps improve skin texture and appearance - Can be used with your favorite body wash or soap - Comes in a pack of 4 for convenience
Cons: - May not be as durable as synthetic body scrubbers - Requires regular cleaning and drying to prevent mold growth

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a pack of 4 loofah sponges catering to the need for multiple uses.	Euromonitor
Brand Strength	20	15	Established brand with a reputation for quality organic products.	Brandwatch
Category Momentum	20	10	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic body scrub products.	Retail Gazette
Competition	10	6	Facing competition from other established organic body scrub brands.	Forbes
Use-case Advantage	5	5	Effective in removing dead skin cells and revitalizing softer skin.	Vogue
Final Market Score	100	66/100 (3.30/5)	Organic Luffa Ridge Gourd Sponge Body Scrubber offers a competitive organic body scrub option in the Indian market.

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