Delight Basmati Rice 5kg - Aroma & Aged Rice

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Delight Basmati Rice 5kg - Aroma & Aged Rice
Smart Rank ⓘ 48/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your everyday meals with high-quality organic basmati rice
  • Elevate your dishes with authentic aroma and flavor
  • Enjoy the benefits of naturally aged rice for better texture
  • Versatile option for making biryani, pulav, and more

Market-Based Score (India)

66/100 (3.30/5)
Decent
Organic Delight Basmati Rice 5kg offers a competitive choice for premium organic rice in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3★ 9
Total / Avg 3.00★ 9
Consensus: 3.00★ from 9 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Excellent aroma and flavor, enhancing dishes like biryani and pulav.
  • USDA certified organic, appealing to health-conscious consumers.
  • Long grain texture cooks well and remains fluffy.

⚠️ What to Watch

  • Higher price point compared to non-organic alternatives.
  • Some users reported occasional broken grains in the package.
  • Cooking time may vary, requiring adjustments for perfect results.
Rs.877.00 Rs.1,275.00
Best price from Amazon.in Amazon.in
Details
Key Features: - Made with organic basmati rice - Aroma and naturally aged for enhanced flavor - USDA certified - Ideal for making biryani and pulav For whom: - Individuals looking for high-quality basmati rice for everyday use - Cooking enthusiasts who want to elevate their dishes with premium ingredients Pros: - Authentic aroma and flavor - Naturally aged for better texture - USDA certified organic - Versatile for different types of dishes Cons: - Higher price point compared to non-organic rice brands - Packaging may not be as convenient for storage compared to resealable bags

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 USDA certification and aroma ideal for Biryani & Pulav NDTV, Food & Beverage News
Brand Strength 20 10 Established brand with good reputation in rice segment The Hindu, Economic Times
Category Momentum 20 15 Growing demand for organic rice in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for premium organic Basmati rice Livemint, Financial Express
Competition 10 6 Facing competition from other premium organic rice brands Business Today, Food Business News
Use-case Advantage 5 5 Enhances flavor and aroma of traditional Indian dishes Food Navigator, India Retailing
Final Market Score 100 66/100 (3.30/5) Organic Delight Basmati Rice 5kg offers a competitive choice for premium organic rice in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: USDA certification and aroma ideal for Biryani & Pulav
    Sources: NDTV, Food & Beverage News
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good reputation in rice segment
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic rice in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for premium organic Basmati rice
    Sources: Livemint, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other premium organic rice brands
    Sources: Business Today, Food Business News
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Enhances flavor and aroma of traditional Indian dishes
    Sources: Food Navigator, India Retailing
Summary
Organic Delight Basmati Rice 5kg offers a competitive choice for premium organic rice in the Indian market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.877.00 Rs.1,275.00

 GO TO STORE GO TO STORE

Organic Delight Basmati Rice 5kg - Aroma & Naturally Aged Long Rice for Biryani & Pulav USDA Certified - Perfect for Everyday Use

Estimated Delivery: 2-3 days
In Stock COD

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Rs.877.00 Rs.1,275.00