Organic Affaire All Natural Body Lotion All Skin Rose Calendula Sandalwood Jojoba Shea Butter Free from Paraben Mineral Oils Alcohol Sls 300ml

Organic Affaire All Natural Body Lotion All Skin Rose Calendula Sandalwood Jojoba Shea Butter Free from Paraben Mineral Oils Alcohol Sls 300ml

Key Features: - Made with all-natural ingredients such as rose, calendula, sandalwood, jojoba, and shea butter - Free from parabens, mineral oils, alcohol, and SLS - Comes in a convenient 300ml size

For whom: - Suitable for all skin types - Ideal for those looking for a natural and nourishing body lotion

Pros: - Leaves skin feeling moisturized and soft - Absorbs quickly without leaving a greasy residue - Natural ingredients provide skin with essential nutrients

Cons: - May not be ideal for those with specific skin sensitivities or allergies.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of natural ingredients suitable for all skin types.	IndiaRetailing
Brand Strength	20	18	Established brand with a reputation for quality and natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic body lotions in the market.	Euromonitor
Competition	10	10	Facing competition from other established organic body lotion brands.	BusinessToday
Use-case Advantage	5	3	Offers hydration and nourishment for various skin concerns.	Retail4Growth
Final Market Score	100	76/100 (3.80/5)	Organic Affaire All Natural Body Lotion is well-positioned in the growing Indian market for natural body care products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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